Tag: marketing mix

Questions Related to marketing mix

Marketers assign different ______ to indicate different features or quality of the product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. grades

  2. ranks

  3. batches

  4. labels

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Correct Option: A

You are preparing a one page handout for a business presentation that will include a small photo of a new prototype you hope to design. So that the photo gets maximum emphasis on a page otherwise filled with text, placed in it

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. In the top left quadrant of the page

  2. In the bottom left quadrant of the page

  3. In the center of the page

  4. On the back of the page

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Correct Option: A

The most popular type of media in terms of total hours of consumption per year is __________.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. television

  2. radio

  3. Internet

  4. newspaper

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Correct Option: A

Match the following.

$1$. Market development a) The developing of new products for sale in new markets
$2$. Product development b) Developing new products for sale in existing markets
$3$. Market penetration c) Increasing the sales of existing products in existing markets
$4$. Diversification d) Selling of existing products in new markets
organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. $1$-a, $2$-c, $3$-d, $4$-b

  2. $1$-d, $2$-b, $3$-c, $4$-a

  3. $1$-d, $2$-b, $3$-a, $4$-c

  4. $1$-b, $2$-d, $3$-c, $4$-a

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Correct Option: B

under network marketing the product reaches the customers from the __________.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. manufacturers

  2. distributors

  3. manufacturers via distributors

  4. agent

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Correct Option: C

The amount of quality output for amount of input means ____________.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. productivity

  2. decrease in profit

  3. sales increase

  4. increase In profits

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Correct Option: A

____________ is the value of money that has been used up to produce something.

organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Cost

  2. Price

  3. Rate

  4. Capital

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Correct Option: A

______ is not true for Press Release

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. It should be brief

  2. It should be hand written

  3. It should be interesting

  4. It should be factual

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Correct Option: B

Where a firm allows another firm in a foreign market to use its technical know-how and trade mark, it is known as

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Franchising

  2. Network marketing

  3. Indirect marketing

  4. All of above

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Correct Option: A

Properly planned advertising is known as____________.

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Empirical method

  2. Scientific advertising

  3. Advertisement copy

  4. Advertising budget

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Correct Option: B