Tag: advertising and brand promotion

Questions Related to advertising and brand promotion

Match the items in List-I with those in List-II:

List - I List - II
(a) Post purchase behaviour (i) AIDA
(b) Personal selling (ii) ACMEE
(c) Everitt M. Rogers (iii) Diffusion of Innovation
(d) Salesperson training (iv) Cognitive dissonance

Indicate the correct matching.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$

  2. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$

  3. $(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$

  4. $(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$

Show answer
Correct Option: D