Tag: elements of business

Questions Related to elements of business

What are the main characteristics of Super markets?

elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

  1. They have wide variety and assortment.

  2. Self-Service

  3. Heavy emphasis on merchandising appeal.

  4. All of the above

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Correct Option: D
Explanation:

Characteristics of Supermarket 

(i) They are located in the main shopping centres of an area with adequate parking facilities.

(ii) They function on cash-and-carry lines and offer no credit.

(iii) There are no selling counters or selling assistants to help the customers.

(iv) They stock a very wide range of food and non-food products, particularly meat products, dairy products, tinned food, bakery items, vegetables and other household products.

(v) They are large retail organisations and are a useful channel of distribution.

(vi) They have low sales overheads since no salesmen are employed.

(vii) The products stored in a super market are properly packed and placed on separate racks in order to facilitate purchasing by the buyer.

(viii) It is one of the leading methods of retailing in the USA.

(ix) They use mass displays of goods, have low prices and operate on self-service basis.

(x) The buyer is completely at ease while buying as there is no undue sales pressure by counter salesmen.


Some of the services offered by departmental stores to its customers includes_________________.

elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

  1. home delivery of goods

  2. execution of telephone orders

  3. grant of credit faciities

  4. all of the above

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Correct Option: D

Name the retailer enterprise in which sales are made strictly on cash basis.

elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

  1. Chain stores

  2. Departmental stores

  3. Consumer cooperative store

  4. All of the above

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Correct Option: A

Why are the prices of goods lower in super markets than in other retail stores?

elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

  1. Because of bulk purchasing.

  2. Low profit margins.

  3. Both A and B

  4. None of the above

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Correct Option: C
Explanation:

A super market is a large retailing business unit selling wide variety of consumer goods on the basis of low margin appeal, wide variety and assortment, self-service and heavy emphasis on merchandising appeal.

The prices of the products are generally lower than other types of retail stores because of bulk purchasing, lower operational cost, and low profit margins.

Under internal marketing _________ are treated as internal customers.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. employees

  2. government

  3. public

  4. shareholders

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Correct Option: A

One of the most negatively-perceived versions of ______ is known as robo-calling,

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. e-commerce

  2. b-commerce

  3. internet marketing

  4. telemarketing

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Correct Option: D

Telesales and Telemarketing are different activities.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. True

  2. False

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Correct Option: A

Under network marketing the product reaches the customers from the

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Manufacturers

  2. Distributors

  3. Manufacturers via distributors

  4. Agent

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Correct Option: C

Supply of spare parts and attending to customers come under which of the services of retailers to customers?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Convenience in buying

  2. Wide selection

  3. New products information

  4. After-sales services

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Correct Option: D
Explanation:

After-sales support is a service that is provided after merchandise or services have been sold. It is designed to assist a customer in using a product correctly, which could generate repeat customers, develop brand loyalty among customers and ensure customer satisfaction.

A company's after-sales service is all the help and information that it provides to customers after they have bought a particular product. A local retailer who offers a good after-sales service. They attempt to keep the car buyer as a long-term customer by offering after-sales service

Common internal marketing effort(s) include(s) which of the following?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Ensuring that all employees know that their contributions are essential to the companys success.

  2. Educating all employees about the companys products and services.

  3. Encouraging employee input on corporate policies, management and operation including criticism.

  4. All of the above

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Correct Option: D