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Which of the following is not a method of segmenting a market?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Behavioural segmentation

  2. Psychograpic segmentation

  3. Benefits segmentation

  4. Customer segmentation

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Correct Option: D
Explanation:

Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company. 

The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
  • Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product.