Tag: elements of marketing mix

Questions Related to elements of marketing mix

What are the objectives of SCM?

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. Greater efficiency at higher cost

  2. Enhance flexibility

  3. Improve customer service

  4. Optimize the value chain

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Correct Option: A

Under ___________ the product reaches the customers from the manufacturers via distributors.

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. network marketing

  2. direct trade

  3. franchising

  4. none of the above

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Correct Option: A

'Intensive distribution method' is referred to ______.

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. minimum expansion

  2. maximum expansion

  3. minimum contraction

  4. maximum contraction

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Correct Option: B

Out of these what is not considered an unacceptable business practices?

organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

  1. Door-to-door sales.

  2. False advertising

  3. Referral selling.

  4. Abusive debt collection methods.

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Correct Option: A

Two-level channel of distribution is most suited for goods like ________.

organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

  1. rice, sugar and pulses

  2. soaps, oil

  3. clothes

  4. all of the above

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Correct Option: D

Choose the product related factor(s) that affect the choice of channels of distribution.

organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

  1. Adoption of newer channels.

  2. Whether the product is perishable or a non-perishable.

  3. Financial strength of the company.

  4. Management want to have greater control on the channel members.

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Correct Option: B
Which option is incorrect among the following?
Functional wholesalers are classified into _______.
organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

  1. brokers

  2. service wholesalers

  3. commission men

  4. selling agents

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Correct Option: B

The word retailer is of French origin, means _______.

organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

  1. the sale of goods in small quantities.

  2. to cut again.

  3. to sell again.

  4. to deal with.

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Correct Option: B

There are ______ levels of distribution channels.

organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

  1. one

  2. two

  3. three

  4. four

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Correct Option: D

Manufacturer- Agent- Wholesaler- Retailer- Consumer. This is the ________ channel of distribution. 

organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

  1. Zero level

  2. One level

  3. Two level

  4. Three level

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Correct Option: D
Explanation:

Channels of distribution is a chain of business or intermediaries through which goods or services until it reaches the end customer .

Manufacturer-Agents-Wholesaler-Retailer-Consumer . This is the three level channel of distribution.