Tag: middlemen

Questions Related to middlemen

Which one of the following is NOT the mode of Direct Distribution system?

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. Multiple shops

  2. Door-to-door selling

  3. Broking agent

  4. Direct mail order

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Correct Option: C
Explanation:

Direct distribution system refers to a distribution method where the manufacturer sells directly to the consumer without having a middlemen or intermediary. The distribution channel does not include wholesalers, distributors, retailers and agents. Company can have their own brand's shops located at different locations or customers can also place an order online.

Network marketing includes how many distribution channels?

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. 0

  2. 1

  3. 2

  4. 3

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Correct Option: A
Explanation:

Network Networking is business model in which a distributor network is needed to build the business. It is also known as multilevel marketing. In this kind of marketing the distribution channel is at $0$ level as the firm sells goods directly to distributors.

In case of large number of consumer products, the potential buyers are scattered over a wide ___________.

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. geographic area

  2. demographic categories

  3. behavioral categories

  4. all of the above

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Correct Option: D

Which of the following is not a function of distributors?

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. Assorting

  2. Product promotion

  3. Risk taking

  4. None of the above

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Correct Option: D

Retailers are a part of the distribution channels.

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. True

  2. False

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Correct Option: A

Selling is one of the components of physical distribution.

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. True

  2. False

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Correct Option: B
Explanation:

False , selling is one of the components of physical distribution . It is the process where directly or indirectly goods or services are provided to the customer. Selling is a broader concept in which physical distribution is a part.

What is the process which refers to oversight of materials, information and finances as they move in a process from suppliers to manufacturer to wholesaler to retailer to consumer?

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. Supply chain management

  2. Transformational process

  3. Logistics Management

  4. Business Function

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Correct Option: A

SCM stands for _______.

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. suitability of changing markets

  2. supply chain management

  3. stock channeling method

  4. none of the above

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Correct Option: B

The set of the activities of a new business should be designed to turn those resources into products and services that customers are willing to pay for. What is it called?

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. Strategy

  2. Business function

  3. Financial Management

  4. Transformation process

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Correct Option: D

Which of the following is not one of the supply chain management flows?

organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

  1. Product

  2. Management

  3. Finance

  4. Information

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Correct Option: B