Tag: role of market

Small-scale retailers are those retailers which have fixed business premises and operate through unit stores or small shops located in residential areas or markets. They mainly include small shops on the roadside, general stores etc. They sell a limited variety of products for regular use like stationery, grocery, etc. They also provide services like goods on credit and home delivery to their customers.

Set of organizations interdependent on each other that help in making market offerings available to the customer is called Marketing Channel. Most goods and services are distributed through a network of marketing channels. It is seen as a channel which starts from production and ends at consumption.

Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily or frequent consumption and have a high return for the manufacturing company.

A wholesaler may be defined as the middlemen who operate between the producers (from whom they purchase goods) and the retailers (to whom they sell goods). Wholesaler refers to any individual or business firm selling goods in relatively large quantities to buyers(retailers) other than the ultimate consumers. Thus the manufacturers who sell their products directly to retailers may also be regarded as wholesalers.

A network of delivering products to the customer which is composed of distributors, suppliers, and manufacturing company is classified as Value delivery network. It is made up of the company, suppliers, distributors, and ultimately customers who partner with each other to improve the performance of the entire system.

1. 1-C. Advertising leads to loss of livelihood for small businessmen. Small businessmen could not afford to advertise their products regularly that lead to a decrease in the sale of their goods.
   2. 2-A. It is seen that packaged products increased brand preference among people. People think packaged products to be safe to use as compared to unpacked products.
   3. 3-B. Advertisement connects a person to a particular product. People feel connected when they saw the repeated advertisement of the products they use.

Exports and imports come under the purview of Ministry of Commerce. The Ministry of Commerce is the nodal agency for the formulation of policies for increasing the export of the country in various commodities.