Tag: product

Questions Related to product

The period during which a product lives in the market is termed as its.

  1. Trade cycle

  2. Business cycle

  3. Life cycle

  4. Product planning


Correct Option: C

Public documents conferring certain rights, privileges, titles or offices, is termed as.

  1. Brand names

  2. Copy right

  3. Trade Marks

  4. Patents


Correct Option: D

The higher price which in itself differentiate the product is known as.

  1. Mark down prices

  2. Price cutting

  3. Prestige price

  4. Dual price


Correct Option: C

Which of the following is not a pricing objective?

  1. Return on Investment

  2. Return of saving

  3. Market share

  4. Meeting compensation


Correct Option: B

Which of the following pricing methods is usually adopted by Chain stores?

  1. Odd pricing

  2. Psychological pricing

  3. Customary pricing

  4. Prestige pricing


Correct Option: C

Cost-oriented pricing policy is also referred to as.

  1. Cost-volume pricing

  2. Cost-plus pricing

  3. Target pricing

  4. Dual pricing


Correct Option: B

Pricing at the prevailing prices is also termed as.

  1. Cost-plus pricing

  2. Cost-volume pricing

  3. Target pricing

  4. Pricing at the market


Correct Option: D

Price lining policy is usually found among.

  1. Retailers

  2. Wholesellers

  3. Both (A) and (B)

  4. None of these


Correct Option: A

All activities which are undertaken to promote the side of products.

  1. Promotional blend

  2. Marketing mix

  3. Product mix

  4. Market segment


Correct Option: A

A pull blend emphasises.

  1. Personal selling

  2. Mass impersonal selling efforts

  3. Exhibition and other non-recurrent selling efforts

  4. None of the above


Correct Option: B