Tag: marketing environment

Questions Related to marketing environment

An investor would buy a bond if _____________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. The intrinsic value is lower than the market value

  2. The intrinsic value is higher than the market value

  3. The current market value is lower than the redemption value

  4. The current market value is lower than the face value

  5. The required rate of return is equal to coupon rate of interest

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Correct Option: B
Explanation:

If the intrinsic value of the bond is higher than the market value, then it indicates that the bond is under-priced and hence the investor would buy it.

Good marketing is no accident, but a result of careful planning and _______.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. execution

  2. selling

  3. strategies

  4. tactics

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Correct Option: A
Explanation:

Good marketing is necessary for any business to increase its sale and satisfy its customers and it can only be possible if proper planning and execution is done to utilize its efforts.

In the Indian forex markets the following can take a position in a currency on their own account __________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Full fledged money changers

  2. Authorised dealers

  3. Forex brokers

  4. Restricted money changer

  5. Both (A) and (B) above

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Correct Option: B
Explanation:

Authorised dealers are generally commercial banks and form a large part of the inter-bank market in India. Authorised dealers in foreign exchange are allowed to maintain foreign currency accounts with their correspondent banks abroad as required for their day-to-day foreign exchange business.

Selling+customer satisfaction = _________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Network Marketing

  2. E-Commerce

  3. M Commerce

  4. Marketing

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Correct Option: D
Explanation:

Selling the product to the consumers and ensuring the customer satisfaction together helps in making the marketing of an enterprise succeed as only selling won't result in increasing the sales in future, if customers are not satisfied.

Marketing is a _______ concept than selling

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. narrow

  2. older

  3. broader

  4. none of the above

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Correct Option: C
Explanation:

Marketing is a broader concept than selling .Selling is the part of marketing  Marketing includes various stages of promoting goods , creating its demand and advertising .

Who coined the concept of "Industry Analysis"?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Michel Porter

  2. HN Hansen

  3. Koontz O Donnel

  4. Joseph Schumpeter

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Correct Option: A

Selling + customer satisfaction = __________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Networking

  2. Financing

  3. Survey

  4. Marketing

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Correct Option: D
Explanation:

Marketing is based on the concept that customer is the most important person to the organisation.

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
Thus it can be said that Selling + customer satisfaction = Marketing.

"Marketing may be defined as the performance of business activities that directs the flow of goods and services through producers to consumers."
This definition is given by _________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. H.L. Hansen

  2. Indian Marketing Association

  3. American Marketing Association

  4. Howard and Upton

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Correct Option: C

________ means the mechanism through which products and services are sold, exchanged and transferred.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. business

  2. market

  3. financial management

  4. Transformation process

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Correct Option: B

Selling and marketing have synonymous meaning.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. True, both can be used interchangeably

  2. False, selling is a narrow concept

  3. False, marketing is narrow concept

  4. The concepts cannot be compared

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Correct Option: B