To find the average football sales for the first 8 months of 2004, we need to calculate the total number of footballs sold in the first 8 months and then divide it by 8.
The average number of footballs sold in the first half of the year (6 months) is 120 per month. So the total number of footballs sold in the first 6 months is 120 * 6 = 720.
In the next 2 months, the average number of footballs sold is 80 per month. So the total number of footballs sold in the next 2 months is 80 * 2 = 160.
To find the average for the first 8 months, we add the total number of footballs sold in the first 6 months and the next 2 months, and then divide by 8.
Total number of footballs sold = 720 + 160 = 880.
Average football sales for the first 8 months = 880 / 8 = 110.
Therefore, the correct answer is E. 110.