Tag: commercial applications

Questions Related to commercial applications

Vertical communication takes place in _____________ direction.

commercial applications verbal and non-verbal communication spoken (oral) and written communication written and oral communication ways of communicating non-verbal communication non-verbal communication and interpersonal skills

  1. downward

  2. upward

  3. diagonally

  4. downward as well as upward

Show answer
Correct Option: D
Explanation:

Upward Communication is the process of information flowing from the lower levels of a hierarchy to the upper levels.For the top management, upward communication is an important source of information for business decisions. It helps in alerting top management about the requirement of changes in an organisations.

Memo, report, office order, circulars, staff news-letters, fax etc. are the form of_______________.

commercial applications verbal and non-verbal communication spoken (oral) and written communication written and oral communication ways of communicating non-verbal communication non-verbal communication and interpersonal skills

  1. Non-verbal communication

  2. Written communication

  3. Oral communication

  4. Audio visual communication

Show answer
Correct Option: B
Explanation:

Written communication involves any type of message that makes use of the written word.Written communication is the most important and the most effective of any mode of business communication. Some of the various forms of written communications that are used internally for business operations include: Memos.

Writing a letter with "you - attitude" means writing _______.

commercial applications verbal and non-verbal communication spoken (oral) and written communication written and oral communication ways of communicating non-verbal communication non-verbal communication and interpersonal skills

  1. From the point of view of other persons not concerned

  2. From the point of view of the reader

  3. Using the word "you" repeatedly

  4. From the point of view of the writer

Show answer
Correct Option: B
Explanation:

Third Person Point of View. At other times, the reader and the characters in a story have totally different points of view. In literature, third person point of view means the narrator uses pronouns like 'he' or 'she' to tell the story. Books written in third person give the reader more perspective than the characters.

Your Resume should__________.

commercial applications verbal and non-verbal communication spoken (oral) and written communication written and oral communication ways of communicating non-verbal communication non-verbal communication and interpersonal skills

  1. Mention your achievement in sports

  2. Mention career goals and specific job objectives

  3. Mention personal ethics

  4. All of above

Show answer
Correct Option: B
Explanation:

Your resume should include a list of between 10 and 15 skills that link your experience to the job you're applying for. If the job you're applying for was advertised, either the ad or the position description may provide a list of skills and experiences that are essential for doing the job.

Which of the following deals with harmonizing the work relation and efforts at all levels for common purpose?

commercial applications verbal and non-verbal communication spoken (oral) and written communication written and oral communication ways of communicating non-verbal communication non-verbal communication and interpersonal skills

  1. Motivation

  2. Co-operation

  3. Direction

  4. Co-ordination

Show answer
Correct Option: D
Explanation:

Co-ordination is the unification, integration, synchronization of the efforts of group members so as to provide unity of action in the pursuit of common goals. It is a hidden force which binds all the other functions of management.

A child of advertisement is?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. The trade mark

  2. Brand name

  3. Patents

  4. Trade name

Show answer
Correct Option: B

Match the items of List-I with the items of the List-II:

List-II(Company Name) List-II(Brand)
(a) HUL (i) Cerelac
(b) ITC (ii) Eclares
(c) Nestle (iii) Vivel
(d) Cadbury (iv) Sunsilk
commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. $(a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)$

  2. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$

  3. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$

  4. $(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)$

Show answer
Correct Option: A

Which of the following is a brand name?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Asian Paints

  2. Woodland

  3. Nike

  4. None of the above

Show answer
Correct Option: D
Explanation:

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

Branding is not related to marketing.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

Brand's power lies in dominance.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: A