Tag: commercial applications

Questions Related to commercial applications

______ is creating a brand identity for a consumer.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Branding

  2. Marketing

  3. Brand logo

  4. None of the above

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Correct Option: A
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

The part of a brand which can be recognized but not utter able is called _______. 

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Brand name

  2. Trade mark

  3. Brand mark

  4. Sign

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Correct Option: C
Explanation:

The part of a brand which can be recognized but not utter able is called brand mark .

Brand marks are the visual images , elements or the symbols to get identified by the customers . Brand mark serve as the purposes of contributing to building and maintaining the brand's image .

Marketer has to decide whether the product will be sold under brand name or ______ name.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. General

  2. Generic

  3. Non brand

  4. Branded

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Correct Option: B
Explanation:

A generic brand is a type of consumer product that lacks a widely recognized name or logo because it is typically isn't advertised. Generic brands are usually less expensive than brand-named products. The marketer has to decide whether to develop a brand for the specific product over give it a generic brand without spending on the advertisement and promotions 

Brand helps the seller to _______ between its product and  competitor's products.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Connect

  2. Differentiate

  3. Draw similarity

  4. Refer

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Correct Option: B
Explanation:

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  who owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Product is something made in a factory; a ________ is something bought by the customer.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. product

  2. brand

  3. branding

  4. loyalty

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Correct Option: B

A ______ is a sign, symbol, term, design or a combination of them, used to identify the product. 

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Name

  2. Brand

  3. Generic

  4. Logo

Show answer
Correct Option: B
Explanation:

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Branding does not help the customers to identify the product.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.

Which of the following is not an advantage of branding to marketer?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Ease of introduction of a new product

  2. Differential Pricing

  3. Helps in advertising

  4. Helps in indicating status symbol

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Correct Option: D
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 

It is easy to advertise the brand which is easily recognized by potential consumers. 

Branding does not enable differential pricing.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Branding

  2. Benchmarking

  3. Quality management

  4. None of these

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Correct Option: A