Tag: commercial applications

Questions Related to commercial applications

The marketing mix when applied to international markets must _______.

  1. be standardised throughout the global market

  2. ignore the cultural & environmental variations between the different markets

  3. take into account the cultural and environmental differences between markets

  4. a & b


Correct Option: A

_____________ defines Marketing Mix is the combina-lion of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.

  1. CuIliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton


Correct Option: C

Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?

  1. CuIliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton


Correct Option: B

Tobacco companies have been criticized for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame? 

  1. Product

  2. Price

  3. Promotion

  4. Place


Correct Option: A
Explanation:

As tobacco companies have been criticized for manufacturing cigarettes which cause lung cancer, therefore product is that element of market risk which is to be blamed.

Book-keeping helps the management in _____________.

  1. Planning

  2. Decision making

  3. Controlling

  4. All of the above


Correct Option: D
Explanation:

Bookkeeping enables the small business owner to support expenditures made for the business in order to claim all available tax credits and deductions. It also provides detailed, accurate, and timely records that can prove invaluable to management decision-making, or in the event of an audit.