Tag: meaning, objectives, merits and demerits of advertising

Questions Related to meaning, objectives, merits and demerits of advertising

Customer gets ________ through personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Refunds

  2. Latest market information

  3. Discounts

  4. Report

Show answer
Correct Option: B
Explanation:

Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .

There is a direct interaction between the buyer and the seller which leads to information provided directly to the customers . Hence the customer receive the latest market information.

Direct feedback is one of the demerits of personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

False , direct feedback is one of the merits of personal selling .

Personal selling is a direct contact of the customer and the sales person wherein the sales person informs the buyer with the products details and get instant feedback by the customer where they like the product or not . 
Feedback is necessary for a company to know the consumer preferences and market analysis.

Personal selling is more expensive than advertising.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: B

Out of the following selling tactics and practices are not indicative of an unconscionable transaction?

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Grossly excessive pricing

  2. Not taking advantage of those in desperate straits.

  3. Excessive interest rates.

  4. Taking advantage of the illiterate or mentally disabled

Show answer
Correct Option: B

Social media marketing is a form of personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: B

Personal selling is time consuming.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: A

Which of the following is not a merit of personal selling?

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Minimum wastage

  2. Direct feedback

  3. Flexibility

  4. None of the above

Show answer
Correct Option: D

Personal selling can give a personal touch to the selling process.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: A
Explanation:

True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.

Face to face conversation is one of the most important features of personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: A

Selling is a narrow concept as compared to marketing.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

  3. Partly true

  4. Partly false

Show answer
Correct Option: A
Explanation:

True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept . 

Marketing is related to promotion and transfer of the commodity from one person to the other . Marketing concept incorporates a number of activities like identifying the need of customers , designing and developing the product as per their wants etc.