Tag: meaning, objectives, merits and demerits of advertising

Questions Related to meaning, objectives, merits and demerits of advertising

Match the items in List-I with those in List-II:

List - I List - II
(a) Post purchase behaviour (i) AIDA
(b) Personal selling (ii) ACMEE
(c) Everitt M. Rogers (iii) Diffusion of Innovation
(d) Salesperson training (iv) Cognitive dissonance

Indicate the correct matching.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$

  2. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$

  3. $(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$

  4. $(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$

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Correct Option: D

Advertising that stresses and persuades immediate buying of the product is known as ______.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. commercial advertising

  2. direct action advertising

  3. product advertising

  4. primary demand advertising

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Correct Option: B

The psychological success of an advertisement depends on its ability to make the people _______.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. description and narration

  2. argumentation, selection and information

  3. look and like

  4. look, like, learn and buy

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Correct Option: D

Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity

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Correct Option: B

Objections against advertising.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. It is not productive

  2. It forces people to desire and buy things which, in fact, are not within their means

  3. It increases the cost of goods

  4. All the above

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Correct Option: D

The advertisement-"Usha: today's best selling fans", is an example of _______.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. attention value

  2. suggestive value

  3. sentimental value

  4. educational value

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Correct Option: B

Advertising benefits to.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Manufacturers

  2. Consumers

  3. Wholesalers and retailers

  4. All the above

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Correct Option: D

Which is the example of memorizing value among the given options?

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Forhans- the paste created by dentist

  2. Relax- smoke a charminar

  3. Indian Co - Indian made

  4. Boost is the secret of my energy

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Correct Option: D

When constructing the ad, it is important to consider how to best _________.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. attract attention to the advertisement

  2. get right candidate

  3. how will be the profit

  4. the candidate reach in profit

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Correct Option: A
Explanation:

Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.      

False and misleading claims and vulgarity in advertisements do not match with _________.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. aggressive advertising

  2. ethics in advertising

  3. mass level of advertising

  4. sales promotion

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Correct Option: B
Explanation:
Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product has to be communicated to consumers.