Tag: e-marketing

Questions Related to e-marketing

The time taken to convert raw materials into finished product is referred to as theĀ 

  1. Life cycle

  2. Product cycle

  3. Operating cycle

  4. Product cycle or operating cycle


Correct Option: D

What is the other name of network marketing?

  1. Multilevel marketing

  2. Zero level marketing

  3. Both (a) and (b)

  4. None of the above


Correct Option: C
Explanation:

Network marketing, also known as Multi-Level Marketing (MLM), is a business model where independent contractors buy into a company and earn a commission on the products they sell.

_________________ activities start after the product has been developed.

  1. Selling

  2. Marketing

  3. Publicity

  4. None of these


Correct Option: A
Explanation:

Selling activities start after the product has been developed.The selling activities undertaken by professional sales people include: Generating Sales Leads, Qualifying Leads, Preparing for the Sales Meeting.

The main factors in global marketing are ________.

  1. social and technical changes

  2. government policy and legislation

  3. marketing activities and plans

  4. all of the above


Correct Option: C
Explanation:

The business environment in the world is very dynamic as it keeps on changing. The emergence of the global marketing is mainly due to the marketing activities and plans by the organizations to tap the people that are in a different country or part of the world.

Which of the following company fall under the network marketing umbrella?

  1. Ducati

  2. Coca Cola

  3. Amway

  4. All of above


Correct Option: C
Explanation:

Amway company uses network marketing to sell its products .

Network marketing is a direct selling method in which independent agents are encouraged to build and manage their own sales force.

Advantage of network marketing is/are:

  1. The distribution network grows continuously

  2. The network companies can maintain higher margins on their products

  3. Lower overhead costs as no infrastructure is required under network marketing

  4. All of above


Correct Option: D

Advantage of network marketing is/Eire:
(I) Distribution network grows continuously
(II) Distributors often become the largest customers and hence take over the control of the company
(III)Network companies can maintain higher margins on their products
(IV)Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)


Correct Option: D

Keeping the view of marketing, an organization that enjoys competitive advantage in an industry has done so by__________.

  1. constantly enlarging its marketing activities

  2. creating superior value for customers.

  3. focusing on long-term profit.

  4. charging lower prices than competition


Correct Option: B

The disadvantage of network marketing is/are:

  1. Sales forecasting is difficult

  2. Distributors often become the largest customers and hence take over the control of the company.

  3. Difficult for the manufacturer to exercise effective control over his sales team.

  4. All of above


Correct Option: D

Advantage of network marketing is/are:
(I) Distribution network grow continuously
(II) Distributors often become the largest customersĀ and hence take over the control of the company.
(III) Network companies can maintain higher margins on their products.
(IV) Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)


Correct Option: D