Tag: evolution of marketing

Questions Related to evolution of marketing

Which of the following is known as the "Contraction of product mix?"

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Product modification

  2. Product elimination

  3. Product line contraction

  4. Product line expansion

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Correct Option: C

Product line contraction is also termed as_________.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Modification

  2. Simplification

  3. Diversification

  4. Expansion

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Correct Option: B

Marketing basically involves the selection of a.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Marketing mix

  2. Competent sales staff

  3. Proper price

  4. Effective promotion and distribution

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Correct Option: A

Sales volume is achieved under the marketing concept by.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. New product development

  2. Effective advertising

  3. Aggressive selling

  4. Appropriate marketing mix

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Correct Option: D

The marketing mix involves product, price, place and.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Distribution

  2. Promotion

  3. Processing

  4. Progress

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Correct Option: B

The main reason for product diversification is to.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Follow competitive companies

  2. Boost company morale

  3. Achieve greater rate of growth of sales and profits

  4. Use available company funds and know-how most effectively

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Correct Option: D

Product mix is mainly broadened to.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Meet competition

  2. Make a salesman more effective

  3. Fit customer requirement

  4. Utilize by-product

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Correct Option: C

Promotion is the.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Third element in the marketing mix

  2. Fourth element in the marketing mix

  3. Final element in the marketing mix

  4. Both (B) and (C)

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Correct Option: D

Profit depends upon.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Market share

  2. Product mix

  3. Cost control

  4. Combination of product mix, market share

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Correct Option: D

The concept of four P's as elements of marketing mix was given by ________.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Philip Kotler

  2. W.J. Stanton

  3. E.J. McCarthy

  4. Bruce J. Walker

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Correct Option: C
Explanation:

The 4P's are the elements of marketing mix. E.J. McCarthy was an American marketing professor. He proposed the concept of 4P's of marketing mix 1960  book "Basic Marketing'. The 4P's of marketing mix are Product, Price, Promotion, Place.