Tag: evolution of marketing

Questions Related to evolution of marketing

Who coined the expression marketing mix?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Henry Fayol

  2. Neil Borden

  3. Peter Drucker

  4. Abraham Maslow

Show answer
Correct Option: B
Explanation:

Professor Neil Borden published a retrospective article detailing the early history of the marketing mix. Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are product, price, promotion and place.

Which of the following starts from (starting point) factory_____________.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Product concept

  2. Selling concept

  3. Production concept

  4. All of these

Show answer
Correct Option: D
Explanation:

Production Concept, Product Concept and selling Concept starting from factory. Continuous exposure to advertising and personal selling leads many people to link marketing and selling, or to think that marketing activities start once goods and services have been produced.

Marketing mix is the set of the ____________.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Production tools

  2. Publicity tool

  3. Marketing tools

  4. Selling tools

Show answer
Correct Option: C
Explanation:

The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

Which one of the following is the desired future position?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Financial Statement

  2. Vision Statement

  3. Objectives

  4. All of the above

Show answer
Correct Option: B
Explanation:

The vision statement of a company is the desired future that a company is aiming towards. A vision statement is a a reminder of the main aim that it wants to persue and accomplish.

Which one of the following is not a part of 'marketing mix'?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Planning

  2. Product

  3. Price

  4. Place

Show answer
Correct Option: A
Explanation:

The 4P's is one way - probably the best-known ways of defining the marketing mix. The 4P's are Product (or service) Place, Price, Promotion.

__________ defines Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Culliton

  2. Kotler

  3. William

  4. Stanton

Show answer
Correct Option: B

______defines Marketing Mix is the combination of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Culliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton

Show answer
Correct Option: C

Place is one of the four elements of marketing mix.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. True

  2. False

Show answer
Correct Option: A
Explanation:

Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are-

Product-  A product a tangible or intangible service offered by the company to meet customers' requirements and needs.
Price- Price is the actual amount the end user is expected to pay for the product or service.
Place-  Place refers to the how the product would be made available to the consumers.
Promotion- Promotion refers to all the marketing strategies that would persuade a consumer to buy the company's product.

What is set of marketing tools that the firm uses to pursue its marketing objectives in the target market called?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Sales

  2. Marketing Mix

  3. Marketing

  4. Advertising

Show answer
Correct Option: B

Which of the following is not part of the Kotler's 4Ps of Marketing?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Power

  2. Product

  3. Price

  4. Place

Show answer
Correct Option: A