Tag: sales promotion

Questions Related to sales promotion

Which of the following is not a part of Place and Promotion?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Warranties

  2. Advertising

  3. Personal selling

  4. Sales Promotion

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Correct Option: A
Explanation:

Warranties is not a part of price and promotion it is the part of product.

The promotion mix of a company consists of these.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Marketing communication, promotion decisions

  2. Personal selling, product objectives

  3. Advertising, personal selling, sales promotion, publicity and public relations

  4. Consumer psychology, buyers motives, brand equity

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Correct Option: C
Explanation:

Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.

Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales Promotion

  2. Personal Selling

  3. Channels of distribution

  4. None of the above

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Correct Option: A
Explanation:

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.Sales promotions can be directed at either the customer, sales & staff, or distribution channel members (such as retailers).

Providing information to the customers about product, its features and quality etc., are part of:

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Production

  2. Promotion

  3. Pricing

  4. None of the above

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Correct Option: B
Explanation:

In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion and place.

_______ is highly flexible as the message can be adjusted.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Advertising

  2. Personal selling

  3. Sales promotion

  4. Social media marketing

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Correct Option: B

Which of the following is not a part of sales promotion activities?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Discounts

  2. Lucky draw

  3. Online marketing

  4. Refunds

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Correct Option: C
Explanation:

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc.  Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company's product. 

Caveat emptor means _________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. let the seller beware

  2. let the buyer beware

  3. let the producer beware

  4. let the agent beware

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Correct Option: B
Explanation:

'Caveat emptor' is a Latin term that means 'let the buyer beware'. It is assumed that the buyer assumes the risk that a product may fail to meet expectations or have defects. The principle of 'caveat emptor' serves as a warning that buyers might not have any recourse with the seller if the product does not meet their expectations.

Which of the following statement is not true?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Advertisements are never targeted to improve sales

  2. Advertisements are prepared by professional agencies

  3. Advertisements make positive impact on sales

  4. Advertisements are expensive.

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Correct Option: A
Explanation:

Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product ha to be communicated to consumers. Advertisements are aimed at persuading consumers to buy the company's product which would lead to improving sales and increasing company's revenue.

_______ refers to offering another product as gift along with the purchase of a product.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Personal selling

  2. Refunds

  3. Quantity gifts

  4. Product combination

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Correct Option: D
Explanation:

Product combination refers to offering another product as gift along with the purchase of a product .

Product combination is a part of customer sales promotions which is intended to increase the sales and attract new customers . In product combination on purchase of one product the buyer gets another product free. 

Which of the following is not a part of promotional mix?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Direct selling

  2. Sales prmotion

  3. Advertising

  4. None of the above

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Correct Option: D
Explanation:

Promotional mix is refers to the blend of several promotional tools used by the business to create , maintain and increase the demand for goods and services.