Tag: sales promotion

Questions Related to sales promotion

Effective writers visualize ______ before writing

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Story

  2. Reader

  3. Colours

  4. Publisher

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Correct Option: D

Advertising is to create _______.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. primary demand for a product

  2. brand name

  3. more consumption

  4. All the above

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Correct Option: A

Which of the following schemes is intended to stimulate the sales during a slump season?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Price-off offer

  2. Coupons

  3. Samples

  4. Buy-back allowance

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Correct Option: A

One of the most powerful element in the promotion mix is:

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Salesmanship

  2. Point-of purchase display

  3. Advertising

  4. Price discount

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Correct Option: C

Sales promotion activities attract attention of the people because of the use of _______.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. advertising

  2. publicity

  3. incentives

  4. credits

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Correct Option: C

An _____ means that only the company employees that are set up on the server can access the company pages.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Internet

  2. Intranet

  3. Extranet

  4. Webnet

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Correct Option: B

Identify whether the statement is true or false.
Email etiquettes must be strictly adhered to in order to keep your communication authentic and graceful.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. False

  2. True

  3. Partly true

  4. None of above

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Correct Option: B

E-Correspondence is an electronic, cost-effective and fastest mode of communication as of today.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. False

  2. True

  3. Partly true

  4. None of the above

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Correct Option: B

Press releases are usually sent to the :
(I) Newspapers
(II) Government
(III) Electronic media
(IV) Leading new agencies
(V) Local authorities
Select the correct answer from the options given below.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. (III), (II) and (IV) only

  2. (I), (II), (III) and (IV) only

  3. (I), (II) and (V) only

  4. (I), (II) and (IV) only

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Correct Option: D

Which of the following is/are the limitation(s) of sales promotion?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales promotion tools can be very effective at the time of introduction of a new product.

  2. If a firm frequently rely on sales promotion, it may give the impression that it is unable to manage its sales.

  3. Sales promotion activities are designed to supplement the personal selling.

  4. Use of sales promotion tools may affect the image of a product.

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Correct Option: B,D