Tag: promotion and promotional techniques

Questions Related to promotion and promotional techniques

Which of the following would be characteristic of an effective marketing brochure?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Right justified text on all the inside panels

  2. Use of lists

  3. Use of six different fonts

  4. Long paragraphs of descriptive text

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Correct Option: B

A correct statement about advertising is ________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. it is a paid communication to the masses

  2. it is meant to impart information, develop attitudes and create needs.

  3. it induces action beneficial to the advertiser

  4. all the stated options are correct

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Correct Option: D

The company sets its marketing budget by estimating the investment in current assets at different points of time. Select the type of budget keeping in view the above mentioned purpose ?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales Budget

  2. Cash-Budget

  3. Working capital Budget

  4. Production Budget

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Correct Option: A

Sales promotion spoils product's image.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. True

  2. False

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Correct Option: A

For a letter to be a good news letter is should have

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Evident approach

  2. Direct approach

  3. Long sentences

  4. Short sentences

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Correct Option: B

_______ includes only those activities which are used to provide short term incentives to boost the sales of a firm.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity

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Correct Option: C

Effective Sales writing demands: Attention, Interest, Desire, Action and Satisfaction.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. False

  2. True

  3. Partly false

  4. None of above

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Correct Option: B

____________ specifies expected sale of goods during a period(s).

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Cash budget

  2. Material budget

  3. Production budget

  4. Sales budget

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Correct Option: D
Explanation:

Sales budget specifies expected sale of goods during a period . It is used to determine the quantity of anticipated sales and the expected selling price per unit.

Classifieds, public notices and appointments are the various forms of __________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. advertisement

  2. press Release

  3. internal Communication

  4. All of above

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Correct Option: A
Explanation:

Advertising is the activity of producing information for promoting the sale of commercial products or services . Advertising includes classifieds , public notices and appointments  .It is bringing a product to the attention of the potential customers and the current customers.

The following is format of ________
               TIMES OF INDIA
"Shre Shushant Kamalnath Gore has been 
elected President of the Punjab, Haryana, Delhi
Chamber if Commerce and Industry. Shri
Shushant Kamalnath is presently Chairman 
and Managing Director of Z International
Ltd., a multinational company".

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Office Order

  2. Office Memorandum

  3. Office Note

  4. Press Release

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Correct Option: D