Tag: commercial studies

Questions Related to commercial studies

Match the following.

$1$. Tangible product a) the physical entity together with the services it could render to the users
$2$. Extended product b) the physical entity of the product
$3$. Geseric product c) the essential or basic benefit a buyer expects to get from the product
commercial studies marketing and sales difference between products and services product marketing

  1. $1$-a, $2$-b, $3$-c

  2. $1$-b, $2$-a, $3$-c

  3. $1$-b, $2$-c, $3$-a

  4. $1$-c, $2$-a, $3$-b

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Correct Option: B

Three distinct concepts in a product is explained by.

commercial studies marketing and sales difference between products and services product marketing

  1. Abbot

  2. C. P. Stephenson

  3. Philip Kotler

  4. J. Baker

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Correct Option: C

Which is essential to make the product live up to the expectations of the consumers?

commercial studies marketing and sales difference between products and services product marketing

  1. Market policy

  2. Price policy

  3. Distribution policy

  4. Product policy

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Correct Option: D

Product policies are applicable for.

commercial studies marketing and sales difference between products and services product marketing

  1. Existing products

  2. New products

  3. Traditional products

  4. Both (A) and (B)

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Correct Option: D

Product policy is?

commercial studies marketing and sales difference between products and services product marketing

  1. Static

  2. Dynamic

  3. Creative

  4. Essential

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Correct Option: B

The important aspects analysed under product policy is/are.

commercial studies marketing and sales difference between products and services product marketing

  1. Consideration of the product mix

  2. New product development decisions

  3. Product policy of the competitors

  4. All the above

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Correct Option: D

Match the following.

$1$. Breadth a) Number of variety of products
$2$. Depth b) Assortment of sizes, colours and models
$3$. Consistency c) The close relationship of various products
d) Homogeneous products
commercial studies marketing and sales difference between products and services product marketing

  1. $1$-a, $2$-b, $3$-c

  2. $1$-d, $2$-b, $3$-c

  3. $1$-c, $2$-a, $3$-b

  4. $1$-d, $2$-c, $3$-b

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Correct Option: A

Product planning is the.

commercial studies marketing and sales difference between products and services product marketing

  1. Development of new products

  2. Altering of existing products

  3. Elimination of existing products

  4. All the above

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Correct Option: D

Product policy is?

commercial studies marketing and sales difference between products and services product marketing

  1. A managerial function

  2. Executive in nature

  3. A policy of government

  4. A economic function

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Correct Option: A

If all the products sold are closely related in their usage or production etc. the mix can be called as _______.

commercial studies marketing and sales difference between products and services product marketing

  1. Consistent

  2. Depth

  3. Breadth

  4. None of the above

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Correct Option: A