Tag: commercial studies

Questions Related to commercial studies

_______ are the products which are purchased frequently.

  1. Consumer

  2. Industrial

  3. Convenience

  4. Services


Correct Option: C
Explanation:

Convenience goods are a sub category of consumer goods. Convenience goods are the inexpensive frequent purchases, there s little efforts needed to purchase them. it includes food, toiletries and confectionery goods. Such goods are widely available. 

On the basis of durability, consumer goods are classified in four categories.

  1. True

  2. False


Correct Option: B
Explanation:

A product is an item offered for sale. It can be an item or a service, virtual or cyber form. Consumer products are the merchandise or other items of common and daily use ordinarily bought by individuals or house holds  for private consumption. Consumer goods are classified in three categories i.e convenience goods, shopping goods, specialty goods  on the basis of buying behaviour of the consumer towards these goods.

_______ products are the products which are used as an input to produce other products.

  1. Shopping

  2. Convenience

  3. Consumer

  4. Industrial


Correct Option: D
Explanation:

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product.

______ products are the products which have certain special features because of which people make special efforts while purchasing such products.

  1. Special

  2. Shopping

  3. Expensive

  4. Consumer


Correct Option: A
Explanation:

Special goods are a classification of consumer goods. Special goods are purchased with a predetermined pattern in mind. Special goods can be refereed to as an item that is extraordinary or unique enough to motivate people to make an extra effort to purchase it  The buyers are willing to spend a lot of money and time to purchase it in comparison to the shopping goods.

Our decision to buy a product is not only affected by its physical qualities but also its tangible and ___________ factors.

  1. Non tangible

  2. Psychological

  3. Sociological

  4. Economical


Correct Option: B

Which of the following is not a characteristic of industrial products? 

  1. Number of buyers

  2. Channel levels

  3. Convenience

  4. Derived demand


Correct Option: C
Explanation:

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product. The number of buyers are limited and predetermined. it is one the first level of channel distribution and made only on demand.

The series of activities undertaken to create a product or deliver a service is called a _________.

  1. strategy

  2. business function

  3. financial Management

  4. transformation process


Correct Option: B

The organisation tries to develop new products or services and thereby makes similar existing products obsolete. Which strategy does the organisation follow?

  1. Expansion

  2. Innovation

  3. Intensification

  4. Concentration


Correct Option: B

TQM's major emphasis is on __________.

  1. Product quality

  2. Company profitability

  3. Customer delight

  4. Employee training


Correct Option: A

If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.

  1. Market Penetration

  2. Product Development

  3. Market Development

  4. Intensification


Correct Option: B