Tag: commercial studies

Questions Related to commercial studies

Which of the following is not a pricing objective?

commercial studies marketing and sales difference between products and services product marketing

  1. Return on Investment

  2. Return of saving

  3. Market share

  4. Meeting compensation

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Correct Option: B

Which of the following pricing methods is usually adopted by Chain stores?

commercial studies marketing and sales difference between products and services product marketing

  1. Odd pricing

  2. Psychological pricing

  3. Customary pricing

  4. Prestige pricing

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Correct Option: C

Cost-oriented pricing policy is also referred to as.

commercial studies marketing and sales difference between products and services product marketing

  1. Cost-volume pricing

  2. Cost-plus pricing

  3. Target pricing

  4. Dual pricing

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Correct Option: B

Pricing at the prevailing prices is also termed as.

commercial studies marketing and sales difference between products and services product marketing

  1. Cost-plus pricing

  2. Cost-volume pricing

  3. Target pricing

  4. Pricing at the market

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Correct Option: D

Price lining policy is usually found among.

commercial studies marketing and sales difference between products and services product marketing

  1. Retailers

  2. Wholesellers

  3. Both (A) and (B)

  4. None of these

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Correct Option: A

All activities which are undertaken to promote the side of products.

commercial studies marketing and sales difference between products and services product marketing

  1. Promotional blend

  2. Marketing mix

  3. Product mix

  4. Market segment

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Correct Option: A

A pull blend emphasises.

commercial studies marketing and sales difference between products and services product marketing

  1. Personal selling

  2. Mass impersonal selling efforts

  3. Exhibition and other non-recurrent selling efforts

  4. None of the above

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Correct Option: B

Items, considered part of the augmented product, do not include________. 

commercial studies marketing and sales difference between products and services product marketing

  1. Guarantee

  2. Warranty

  3. Complementary products

  4. Channels of distribution

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Correct Option: D

If the conversion period is arrived at as 10, it means ____________________.

commercial studies marketing and sales difference between products and services product marketing

  1. It takes 10 days to convert the raw materials to finished goods

  2. 10 days cost of production is held on an average as WIP

  3. Raw materials which can be consumed in 10 days are held in WIP.

  4. Both (A) and (B) above

  5. Both (A) and (C) above

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Correct Option: D
Explanation:

Conversion period or work-in-progress (WIP) period indicates the time taken for converting the raw materials to finished goods, it also indicates the number of days the cost of production is held on an average as WIP.

________ products are the products in the purchase of which, consumers devote considerable time.

commercial studies marketing and sales difference between products and services product marketing

  1. Consumer

  2. Sales

  3. Shopping

  4. Industrial

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Correct Option: C
Explanation:

Shopping products are a higher end products occasionally bought by consumers that are usually compared for their appropriateness, quality, cost and features before making a purchase decision. Consumers tend to take more time when purchasing a shopping good produced by a business, and they might even travel to buy such products.