Tag: commercial applications

Questions Related to commercial applications

Match the following.

$1$. Spatial gap a) Customers make their purchase at regular intervals, whereas production has to be organised on a continuous process
$2$. Temporal gap b) Consumers are usually scattered, whereas production is concentrated in a few centres
$3$. Perceptional gap c) Customers cannot have full information of producers and products available, this prevents free exchanges
$4$. transactional gap d) Manufactureres organise large-scale production, whereas customers prefer to buy only in small quantities
commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. $1$-a, $2$-c, $3$-d, $4$-b

  2. $1$-b, $2$-a, $3$-d, $4$-c

  3. $1$-a, $2$-b, $3$-d, $4$-c

  4. $1$-b, $2$-a, $3$-c, $4$-d

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Correct Option: B

A pricing policy designed to have the same price to customer in a specific area is?

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. Zone pricing(Geographical pricing)

  2. Competitive pricing

  3. Customary pricing

  4. Monopoly pricing

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Correct Option: A

Under skimming pricing, the fixation of price is?

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. Low

  2. High

  3. Medium

  4. Minimum

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Correct Option: B

Cash discounts to customers.

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. Increase output

  2. Reduce prices

  3. Increase prices

  4. Encourage immediate payment

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Correct Option: B

Under penetration pricing method, the sellers setting a.

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. A low price

  2. Higher price

  3. Minimum price

  4. Normal price

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Correct Option: A

Sealed bid pricing is followed in the case of.

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. Specific job works

  2. Industrial suppliers

  3. Both (A) and (B)

  4. None of these

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Correct Option: A

Negotiated pricing is adopted by.

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. Wholesalers

  2. Retailers

  3. Industrial suppliers

  4. All the above

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Correct Option: C

Which method is suitable when the producer is not sure of market reactive for a price?

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. Skimming pricing

  2. Administered pricing

  3. Accepted pricing

  4. Sealed bid pricing

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Correct Option: C

The total cost consists of the cost of materials and one or more of the following:-

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. Order cost

  2. Carrying cost

  3. Shortage cost

  4. All the above

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Correct Option: D

A firm producing a large number of products will follow the pricing strategy known as _______.

commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

  1. cost plus pricing

  2. differential pricing

  3. product line pricing

  4. price leadership

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Correct Option: C
Explanation:

A product line is a group of related products under the single brand sold by the same company. Product line pricing refers to the process of setting prices for multiple products that a company offers in coordination to one another. Product line pricing aims to maximize the sales of different products by creating more complementary rather than competitive products.