Tag: commercial applications

Questions Related to commercial applications

The main traditional function of production management was to control labour costs which at that time constituted the major proportion of costs associated with production.

  1. True

  2. False


Correct Option: A

Statement containing details of items to be considered in a meeting is called ______________.

  1. Agenda

  2. Minutes

  3. Resolution

  4. Notice


Correct Option: A

Marketing function includes.

  1. Transportation, storage, and communication

  2. Agents, brokers and dealers

  3. Distributors, jobbers, rack jobber

  4. Transportation, storage and the institutions facilitating the easy movement of goods


Correct Option: D

Benefits of marketing planning.
I. Makes the company basically consumer oriented
II. More attention to market enlargement 
III. Injects innovation into organisation a systematic basis
IV. Recognition of new consumer needs through communication.
Of these.

  1. I and II are correct

  2. I, II and III are correct

  3. I, III and IV are correct

  4. All are correct


Correct Option: D

Match the following.

$1$. Agents a) Do not take any title to goods
$2$. Merchant middleman b) Take a title to goods
$3$. Resident buyer c) A merchant or occasionally an agent, whose business is selling directly to the ultimate consumer
$4$. Retailer d) An agent or a person who specialises in buying on a fee or commission basis, chiefly for retailers
  1. $1$-a, $2$-b, $3$-c, $4$-d

  2. $1$-b, $2$-c, $3$-a, $4$-d

  3. $1$-a, $2$-b, $3$-d, $4$-c

  4. $1$-a, $2$-c, $3$-d, $4$-b


Correct Option: C

Criteria for successful market segmentation.
I. Substantiality
II. Measurability
III. Accessibility
IV. Representability.
Of these.

  1. I and II are correct

  2. II, III and IV are correct

  3. I, II and III are correct

  4. All are correct


Correct Option: D

Under __________ buyers may be divided on the basis of the quantity purchased.

  1. Volume segmentation

  2. Life style segmentation

  3. Product segmentation

  4. Benefit segmentation


Correct Option: A