Tag: commercial applications

Questions Related to commercial applications

Build, Hold, Harvest and Divest all are the alternative objectives of SBU has been propounded by?

  1. Kotler

  2. James Champy

  3. Peter F. Drucker

  4. Clyton


Correct Option: A

The advantages of competition rivalry are __________.

  1. Identifying the actual competitors

  2. Assessing competitors objectives, strategies, strengths & weaknesses, and reaction patterns

  3. To root out the competitors

  4. All the above


Correct Option: D
Explanation:

The factors of competitive rivalry have significant impact on the competitive environment a company operates in because the degree of competitiveness has a direct impact on the potential for profit that a company can express. The advantages of competition rivalry include identifying the actual competitors, assessing competitors objectives, strategies, strengths & weaknesses and reaction patterns and to root out the competition.

Whether the opportunity is identified by using input from consumers, business associates, channel members, or technical people, each opportunity must be carefully____________.

  1. Drafted

  2. Screened

  3. Evaluated

  4. Screened and evaluated


Correct Option: D

_______ is research that has already been conducted for other purposes.

  1. Company research

  2. Secondary research

  3. Industry research

  4. Primary research


Correct Option: B

Consider the following statements and find out the correct alternatives from the codes given below.
(i) A firm's financial information system is a component of its marketing research system.
(ii) The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
(iii) Survey research is seldom used for studying consumer perception and attitudes.
(iv) The concept of cognitive dissonance is relevant to study consumer's post-purchase behaviour.

  1. All the statement are true

  2. All the statement are false

  3. (i) is false and the rest are true

  4. (ii) and (iv) are true and the rest are false


Correct Option: D

In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?

  1. Making persuasive communication

  2. Price negotiation

  3. Keeping adequate inventory

  4. Gathering market information


Correct Option: D
Explanation:

Distribution is a process of bringing the product from the one who makes it to the one who uses it. It helps in flow of goods from the manufacturer to the consumer. It has become very important for the company to know what the consumers perceive about the product and what the consumers need and want. To have a competitive advantage, gathering market information is important.

F-test is a ________.

  1. statistical test

  2. qualitative test

  3. factor analysis

  4. none of the above


Correct Option: A
Explanation:

F-test is a statistical test. It is used to determine whether two populations having normal distribution have the same variance or standard deviation.

Select the correct term for the following definitions (i, ii, iii, iv).
(i) The taxon is liable to become extinct if not allowed to realise its full biotic potential by providing protection from exotic species/human exploitation/ habitat deterioration/ depletion of food.
(ii) The taxon has been completely eliminated or died out from earth, e.g., Dodo.
(iii) The taxon is facing a high risk of extinction in the wild in the near future due to decrease in its habitat, excessive predation or poaching.
(iv) They are species with naturally small populations, either localised or thinly scattered, which are always at risk from pests/pathogens/predators/exotic species.

  1. (i) - Threatened; (ii) - Extinct; (iii) - Endangered; (iv) - Rare

  2. (i) - Endangered; (ii) - Extinct; (iii) - Threatened; (iv) - Rare

  3. (i) - Extinct; (ii) - Rare; (iii) - Threatened; (iv) - Endangered

  4. (i) - Threatened; (ii) - Extinct; (iii) - Rare; (iv) - Endangered


Correct Option: A
Explanation:

(i) A threatened species is a plant, animal, or other living organism that is becoming rare and that may become in danger of extinction if current trends continue. The international Union for the Conservation of Nature (IUCN) divides threatened species into three categories: vulnerable species, endangered species and critically endangered species. The US National Wildlife federation on the other hand, distinguishes between threatened and endangered species.

(ii) Extinction of a particular animal or plant species occurs when there are no more individuals of that species alive anywhere in the world - the species has died out. This is a natural part of evolution. But sometimes extinctions happen at a much faster rate than usual.
(iii) An endangered species is a species which has been categorized as very likely to become extinct. Endangered (EN), as categorized by the International Union for Conservation of Nature (IUCN) Red List, is the second most severe conservation status for wild populations in the IUCN's schema after Critically Endangered (CR). Many nations have laws that protect conservation-reliant species: for example, forbidding hunting, restricting land development or creating preserves. Population numbers, trends and species' conservation status can be found at the lists of organisms by population.
(iv) A rare species is a group of organisms that are very uncommon, scarce, or infrequently encountered. This designation may be applied to either a plant or animal taxon, and is distinct from the term endangered or threatened. Designation of a rare species may be made by an official body, such as a national government, state, or province. The term more commonly appears without reference to specific criteria. The IUCN does not normally make such designations, but may use the term in scientific discussion. Rarity rests on a specific species being represented by a small number of organisms worldwide, usually fewer than 10,000. However, a species having a very narrow endemic range or fragmented habitat also influences the concept. Almost 75% of known species can be classified as "rare'.
So the correct option is '(i)- threatened, (ii)- extinct, (iii)- endangered, (iv)- rare'.

.......... kind of species are found only in a particular area.

  1. Endemic

  2. Pandemic

  3. Exotic

  4. All of the above


Correct Option: A
Explanation:

Species found only in a particular area are known as endemic. Endemic species are often endangered.

Pandemic species is one that is widely distributed throughout a country or continent.
Exotic species are those species that live outside their natural habitat.
Thus, the correct answer is option A.

Migration is an

  1. Annual event

  2. Biannual event

  3. Quarterly event

  4. All of the above


Correct Option: A
Explanation:

The correct answer is 'annual event'

Migration done by birds is usually dome during winters in search of a warmer environment and food. Since winters are only one of the 4 seasons of a year, migration only occurs during winters and thus only once a year.