Tag: promotion

Questions Related to promotion

Sales policy indicated __________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. the targets to be achieved

  2. the future course of action

  3. the broad ways and means by which the sales objectives may be realised

  4. a definite way of doing a job

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Correct Option: C

Choose the correct answer.
a) Sales forecast is the key to internal planning.
b) The sales forecast is a prediction of expected sales by product and price, for a specific period.
Of these.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Both (a) and (b) are true

  2. Both (a) and (b) are false

  3. (a) is true, but (b) is false

  4. (a) is false, but (b) is true

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Correct Option: A

Selling department is compared to _________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. an orchestra

  2. a drama

  3. a cinema

  4. a dance programme

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Correct Option: A

Which of the following is not a tool of sales promotion?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales contests

  2. Free gifts

  3. Point of purchase display

  4. Public Relations

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Correct Option: D
Explanation:

Sales promotion is one of the elements of promotional mix. Sales promotion uses both media and non media marketing communication to increase consumer demand. It includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers and retailers. Public relation refers to maintaining a relation with consumers through communicating with them on a periodic basis and keeping them engaged. 

Sales forecast __________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. reduces selling costs

  2. helps in the proper pricing of the product

  3. stabilises production

  4. All the above

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Correct Option: D

Sales procedures mainly concerned with ________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. sales organisation

  2. product planning

  3. sales planning

  4. Both (A) and (C)

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Correct Option: D

The historical and the simplest method of making sales forecasts is?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Jury of executive opinion method

  2. Sales composite method

  3. Users expectation method

  4. Statistical method

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Correct Option: A

Sales procedures prescribe _________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. a future course of action

  2. the targets to be achieved

  3. the lower level function of doing

  4. a definite way of doing a job for the attainment of sales objectives

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Correct Option: D

Road blocking advertisement is ________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. advertising a product by blocking a road.

  2. putting an advertisement on a blocked road.

  3. a technique of gathering potential customers on the road.

  4. advertising a product on all similar TV/Radio channels at the same time.

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Correct Option: D
Explanation:

Road blocking advertisement is an an advertising strategy or a method in which a commercial is broadcast simultaneously on various radio stations and/or television channels. This leads to blocking the road for the competitors to broadcast their advertisements. 

Which one of the following is not matched correctly ?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales Portfolio - Internal Sales Promotion

  2. Merchandise Allowance - Dealer Promotion

  3. Count and Recount of Stock - Consumer Promotion

  4. Advertising - Market Promotion

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Correct Option: A