Tag: promotion

Questions Related to promotion

Which of the following is an element of a good advertisement copy

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. The audience must be exposed to the communication.

  2. The audience must remember or retain the message

  3. The audience must act on the advertisement

  4. All of the above

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Correct Option: D

A ______ is usually drafted in-house by the Public Relations Officer of the company, who makes available information with him which may be published without any major cuts in the print or electronic media

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Pass Report

  2. Press Release

  3. Public Notice

  4. None of the above

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Correct Option: C

In order to have a fair chance of selection, a press release should have the following:

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. New value

  2. Factual

  3. Suitable

  4. All of above

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Correct Option: D

________ activities are designed to supplement the personal selling and advertising efforts

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Attention Value

  2. Sales promotion

  3. New Product Launch

  4. All of the above

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Correct Option: B

Identify the merit(s) of sales promotion.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Attention Value

  2. Useful in New Product Launch

  3. Synergy in Total Promotional Efforts

  4. All of the above

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Correct Option: D

Sales promotion includes _______.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. personal selling

  2. advertising

  3. supplementary selling activities

  4. All the above

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Correct Option: D

Refund refers to offering  products at less than list price.

commercial studies sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion

  1. True

  2. False

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Correct Option: B

_______ refers to offering products at special prices to clear off excess inventory.

commercial studies sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion

  1. Discount

  2. Rebate

  3. Refunds

  4. Quantity gifts

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Correct Option: A,B

______ is not true for Press Release

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. It should be brief

  2. It should be hand written

  3. It should be interesting

  4. It should be factual

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Correct Option: B

Where a firm allows another firm in a foreign market to use its technical know-how and trade mark, it is known as

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Franchising

  2. Network marketing

  3. Indirect marketing

  4. All of above

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Correct Option: A