Tag: marketing

Questions Related to marketing

Our decision to buy a product is not only affected by its physical qualities but also its tangible and ___________ factors.

commercial studies marketing and sales difference between products and services product marketing

  1. Non tangible

  2. Psychological

  3. Sociological

  4. Economical

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Correct Option: B

Which of the following is not a characteristic of industrial products? 

commercial studies marketing and sales difference between products and services product marketing

  1. Number of buyers

  2. Channel levels

  3. Convenience

  4. Derived demand

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Correct Option: C
Explanation:

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product. The number of buyers are limited and predetermined. it is one the first level of channel distribution and made only on demand.

The series of activities undertaken to create a product or deliver a service is called a _________.

commercial studies marketing and sales difference between products and services product marketing

  1. strategy

  2. business function

  3. financial Management

  4. transformation process

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Correct Option: B

The organisation tries to develop new products or services and thereby makes similar existing products obsolete. Which strategy does the organisation follow?

commercial studies marketing and sales difference between products and services product marketing

  1. Expansion

  2. Innovation

  3. Intensification

  4. Concentration

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Correct Option: B

TQM's major emphasis is on __________.

commercial studies marketing and sales difference between products and services product marketing

  1. Product quality

  2. Company profitability

  3. Customer delight

  4. Employee training

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Correct Option: A

If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.

commercial studies marketing and sales difference between products and services product marketing

  1. Market Penetration

  2. Product Development

  3. Market Development

  4. Intensification

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Correct Option: B

Horizontal merger is a combination of ____________ in the same business and as the production process.

commercial studies marketing and sales difference between products and services product marketing

  1. single firm

  2. single or two firm

  3. two or more firms

  4. all of these

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Correct Option: C

_____________ specifies the estimated quantity and cost of material during different volumes of production.

commercial studies marketing and sales difference between products and services product marketing

  1. Case budget

  2. Material budget

  3. Production budget

  4. Sales budget

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Correct Option: B
Explanation:

Material budget specifies the estimated quality and cost of material during different volumes of production.

It is the budget prepared to show the quality of direct material and raw materials required to manufacture a product.

Sell _________ and not ______ is the statement given by steve is...

commercial studies marketing and sales difference between products and services product marketing

  1. Company, customers

  2. Desire, wants

  3. Products,dreams

  4. Dreams, product

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Correct Option: D

A company engaged in a cohol manufacturing merged with a cigarette manufacturing firm. What type of merger is this?

commercial studies marketing and sales difference between products and services product marketing

  1. Horizontal merger

  2. Product extension merger

  3. Market extension merger

  4. Vertical merger.

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Correct Option: B
Explanation:

Horizontal merger is merger of two competition firms doing same business Vertical merger is merger of two companies which are at different level of production operating in same industry. Product extension merger is the merger of two companies which have the same customers with related products and services. The objective is to complement the portfolio and cross-sell products and services and is often driven by economies of scale upstream in sales and marketing.