Tag: marketing

Questions Related to marketing

Product item refers to a___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Particular product

  2. Group of product

  3. Existing products

  4. Elimination of products

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Correct Option: A

Diversification means___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Adding a new product to the existing product line

  2. Eliminating a product from the existing product line

  3. Modification of a product

  4. Both (B) and (C)

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Correct Option: A

Product line refers to___________.

commercial studies marketing and sales difference between products and services product marketing

  1. A particular product

  2. Process of withdrawal

  3. A group of products that are closely related

  4. Channel of distribution

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Correct Option: C

The period during which a product lives in the market is termed as its.

commercial studies marketing and sales difference between products and services product marketing

  1. Trade cycle

  2. Business cycle

  3. Life cycle

  4. Product planning

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Correct Option: C

Public documents conferring certain rights, privileges, titles or offices, is termed as.

commercial studies marketing and sales difference between products and services product marketing

  1. Brand names

  2. Copy right

  3. Trade Marks

  4. Patents

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Correct Option: D

The higher price which in itself differentiate the product is known as.

commercial studies marketing and sales difference between products and services product marketing

  1. Mark down prices

  2. Price cutting

  3. Prestige price

  4. Dual price

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Correct Option: C

Which of the following is not a pricing objective?

commercial studies marketing and sales difference between products and services product marketing

  1. Return on Investment

  2. Return of saving

  3. Market share

  4. Meeting compensation

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Correct Option: B

Which of the following pricing methods is usually adopted by Chain stores?

commercial studies marketing and sales difference between products and services product marketing

  1. Odd pricing

  2. Psychological pricing

  3. Customary pricing

  4. Prestige pricing

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Correct Option: C

Cost-oriented pricing policy is also referred to as.

commercial studies marketing and sales difference between products and services product marketing

  1. Cost-volume pricing

  2. Cost-plus pricing

  3. Target pricing

  4. Dual pricing

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Correct Option: B

Pricing at the prevailing prices is also termed as.

commercial studies marketing and sales difference between products and services product marketing

  1. Cost-plus pricing

  2. Cost-volume pricing

  3. Target pricing

  4. Pricing at the market

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Correct Option: D