Tag: marketing

Questions Related to marketing

Philosophy of marketing

    1. Product oriented marketing
    2. Production oriented marketing
    3. Sale oriented marketing
    4. Customer oriented marketing
    5. Social marketing
    6. Green marketing

    1. i, ii, iii and iv

    2. ii, iii, iv and v

    3. iii, iv, v and vi

    4. All of the above


    Correct Option: D

    The cost per unit of a product manufactured in a factory amounts to Rs 160 (75% variable) when the production is 10, 000 units. When production increases by 25%, the cost of production will be Rs per unit.

    1. Rs 145

    2. Rs 150

    3. Rs 152

    4. Rs 140


    Correct Option: C

    "What is the company's breakeven point: Selling price-Rs 6 per unit Variable production cost-Rs 1.20 per unit Variable selling cost-Rs 0.40 per unit Fixed production cost-Rs 4 per unit Fixed selling cost-Rs 0.80 per unit Budgeted production and ________________.

    1. 8, 000 units

    2. 8, 333 units

    3. 10, 000 units

    4. 10, 909 units


    Correct Option: D

    Which of the following is an active factor of production?

    1. Land

    2. Labour

    3. Capital

    4. Organisation


    Correct Option: B
    Explanation:

    The factors of production include land, labour, capital and entrepreneurship.

    Other factors like land, capital are passive and but labor is an active factor. 
    Land and labour are two essential factors of production. Since the real work of production is done by labour it is considered as the active factor of production.

    A person who is arrested and  detained shall be produced before the nearest magistrate within a period of _____ of arrest.

    1. 12 hours

    2. 24 hours

    3. 35 hours

    4. 48 hours


    Correct Option: B
    Type of products Examples
    $1$. Prestige products a) Cigarettes, blades
    $2$. Maturity products b) Automobiles, clothing
    $3$. Anxiety products c) Medicines, soaps
    $4$. Functional products d) Fruits, vegetables
    1. $1$-a, $2$-c, $3$-d, $4$-b

    2. $1$-b, $2$-a, $3$-c, $4$-d

    3. $1$-b, $2$-a, $3$-d, $4$-c

    4. $1$-a, $2$-b, $3$-a, $4$-d


    Correct Option: B

    Match the following.

    $1$. Tangible product a) the physical entity together with the services it could render to the users
    $2$. Extended product b) the physical entity of the product
    $3$. Geseric product c) the essential or basic benefit a buyer expects to get from the product
    1. $1$-a, $2$-b, $3$-c

    2. $1$-b, $2$-a, $3$-c

    3. $1$-b, $2$-c, $3$-a

    4. $1$-c, $2$-a, $3$-b


    Correct Option: B

    Three distinct concepts in a product is explained by.

    1. Abbot

    2. C. P. Stephenson

    3. Philip Kotler

    4. J. Baker


    Correct Option: C

    Which is essential to make the product live up to the expectations of the consumers?

    1. Market policy

    2. Price policy

    3. Distribution policy

    4. Product policy


    Correct Option: D

    Product policies are applicable for.

    1. Existing products

    2. New products

    3. Traditional products

    4. Both (A) and (B)


    Correct Option: D