Tag: elements of business

Questions Related to elements of business

Press releases are usually sent to the :
(I) Newspapers
(II) Government
(III) Electronic media
(IV) Leading new agencies
(V) Local authorities
Select the correct answer from the options given below.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. (III), (II) and (IV) only

  2. (I), (II), (III) and (IV) only

  3. (I), (II) and (V) only

  4. (I), (II) and (IV) only

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Correct Option: D

Which of the following is/are the limitation(s) of sales promotion?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales promotion tools can be very effective at the time of introduction of a new product.

  2. If a firm frequently rely on sales promotion, it may give the impression that it is unable to manage its sales.

  3. Sales promotion activities are designed to supplement the personal selling.

  4. Use of sales promotion tools may affect the image of a product.

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Correct Option: B,D

Marketing activities other than personal selling, advertising and publicity is:

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Public relation

  2. Industrial relation

  3. Sales promotion

  4. Marketing environment

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Correct Option: C

The basic purpose of promotion is to.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Persuade people to buy

  2. Create demand

  3. Both (A) and (B)

  4. Reduce the cost of production

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Correct Option: A

Which of the following is not the promotional mix element?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Advertising

  2. Personal selling

  3. Sales promotion

  4. Export promotion

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Correct Option: D

Sales administration refers to ______.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. only some of the functions of the management

  2. overall management of sales

  3. sales policies and sales procedures

  4. the targets to be achieved

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Correct Option: A

Non-personal stimulation of demand for a product or service is known as _____.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. publicity

  2. public relations

  3. personal selling

  4. advertising

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Correct Option: A

Price-off offer is also known as _________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. bargain offer

  2. price Packs

  3. discount

  4. Both (A) and (B)

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Correct Option: D

Sales programme is a consolidated list to point out.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales objective

  2. Sales policies

  3. Sales procedures

  4. All the above

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Correct Option: D

Which of the following goals is adopted when the product reaches maturity stage?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Buyer behaviour modifications

  2. Reminder promotion

  3. Persuasive promotion

  4. Informative promotion

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Correct Option: B