Tag: elements of business

Questions Related to elements of business

_______ refers to offering another product as gift along with the purchase of a product.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Personal selling

  2. Refunds

  3. Quantity gifts

  4. Product combination

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Correct Option: D
Explanation:

Product combination refers to offering another product as gift along with the purchase of a product .

Product combination is a part of customer sales promotions which is intended to increase the sales and attract new customers . In product combination on purchase of one product the buyer gets another product free. 

Which of the following is not a part of promotional mix?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Direct selling

  2. Sales prmotion

  3. Advertising

  4. None of the above

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Correct Option: D
Explanation:

Promotional mix is refers to the blend of several promotional tools used by the business to create , maintain and increase the demand for goods and services.

Which of the following would be characteristic of an effective marketing brochure?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Right justified text on all the inside panels

  2. Use of lists

  3. Use of six different fonts

  4. Long paragraphs of descriptive text

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Correct Option: B

A correct statement about advertising is ________.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. it is a paid communication to the masses

  2. it is meant to impart information, develop attitudes and create needs.

  3. it induces action beneficial to the advertiser

  4. all the stated options are correct

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Correct Option: D

The company sets its marketing budget by estimating the investment in current assets at different points of time. Select the type of budget keeping in view the above mentioned purpose ?

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Sales Budget

  2. Cash-Budget

  3. Working capital Budget

  4. Production Budget

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Correct Option: A

Sales promotion spoils product's image.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. True

  2. False

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Correct Option: A

For a letter to be a good news letter is should have

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Evident approach

  2. Direct approach

  3. Long sentences

  4. Short sentences

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Correct Option: B

_______ includes only those activities which are used to provide short term incentives to boost the sales of a firm.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity

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Correct Option: C

Effective Sales writing demands: Attention, Interest, Desire, Action and Satisfaction.

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. False

  2. True

  3. Partly false

  4. None of above

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Correct Option: B

____________ specifies expected sale of goods during a period(s).

elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

  1. Cash budget

  2. Material budget

  3. Production budget

  4. Sales budget

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Correct Option: D
Explanation:

Sales budget specifies expected sale of goods during a period . It is used to determine the quantity of anticipated sales and the expected selling price per unit.