Tag: marketing and sales

Questions Related to marketing and sales

Marketing management is ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. managing and marketing process

  2. monitoring the profitability of the company products and services

  3. selecting target markets

  4. the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value

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Correct Option: D

Market segmentation aims to ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. identify the similarities and differences between groups of customers or users

  2. identify the similarities between groups of customers or users

  3. identify the differences between organizations and their competitors

  4. none of the above

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Correct Option: A

Which of the following American company fall under the network marketing umbrella?
1. Ducati
2. Coca cola
3. Amway
Select the correct answer from the options given below.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. 1 & 3

  2. 2 only

  3. 3 only

  4. All of above

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Correct Option: C

One aim of societal marketing is to ___________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. consider consumers needs and long-term welfare

  2. encourage satisfaction of short-term needs

  3. demand support from local communities

  4. form partnerships which benefit the selling organization

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Correct Option: A
Explanation:

The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

____________ account for the bulk of call centre activities with 24 x 7 handing of inbound customer queries and grievances and out-bound activities customer surveys, payment follow up, and telemarketing.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Agent care

  2. Customer care

  3. Seller care

  4. Manufactures care

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Correct Option: B

In marketing the law of _________ is followed.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. ceveat emptor, let the buyer beware

  2. ceveat Vendor, let the seller beware

  3. both (a) & (b)

  4. none of the above

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Correct Option: B

Marketing management is _______ ?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Managing the marketing process

  2. Monitoring the profitability of the companies prod acts and services

  3. Selecting target markets

  4. The art and science of choosing target markets and getting, keeping and growing customers through

Show answer
Correct Option: A

A company's marketing environment includes various __________ that are made up of group that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.  

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Publics

  2. Intermediaries

  3. Teams

  4. Audiences

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Correct Option: A

The selling concept is most likely to be used by firms which sell _______.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. convenience goods

  2. shopping goods

  3. speciality goods

  4. unsought goods

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Correct Option: D
Explanation:

Selling concept states that consumers will not buy enough of company's products unless they are persuaded to do so through selling efforts. Hence organizations should undertake selling and promotion of their product for marketing success. Unsought goods are the goods or products that customers do not know about or do not think of buying.

Which segmentation approach is the most compatible with the spirit of the marketing concept?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Benefit sought

  2. Income

  3. Social class

  4. Family size

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Correct Option: A
Explanation:

Benefit sought is a segmentation approach which divides the market based upon the perceived value, benefit or advantage consumers perceive that they receive from a product or service. Benefit sought is the most compatible with the spirit of the marketing concept because it delivers the maximum  customer satisfaction and makes a win win situation for the organization and consumers.