Tag: marketing and sales

Questions Related to marketing and sales

Match the following.

$1$. Breadth a) Number of variety of products
$2$. Depth b) Assortment of sizes, colours and models
$3$. Consistency c) The close relationship of various products
d) Homogeneous products
commercial studies marketing and sales difference between products and services product marketing

  1. $1$-a, $2$-b, $3$-c

  2. $1$-d, $2$-b, $3$-c

  3. $1$-c, $2$-a, $3$-b

  4. $1$-d, $2$-c, $3$-b

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Correct Option: A

Product planning is the.

commercial studies marketing and sales difference between products and services product marketing

  1. Development of new products

  2. Altering of existing products

  3. Elimination of existing products

  4. All the above

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Correct Option: D

Product policy is?

commercial studies marketing and sales difference between products and services product marketing

  1. A managerial function

  2. Executive in nature

  3. A policy of government

  4. A economic function

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Correct Option: A

If all the products sold are closely related in their usage or production etc. the mix can be called as _______.

commercial studies marketing and sales difference between products and services product marketing

  1. Consistent

  2. Depth

  3. Breadth

  4. None of the above

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Correct Option: A

The process of withdrawal is technically known as___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Product modification

  2. Product elimination

  3. Product line expansion

  4. Product line modification

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Correct Option: B

Fixing a standard for product is a.

commercial studies marketing and sales difference between products and services product marketing

  1. Managerial function

  2. Social function

  3. Technical function

  4. Economic function

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Correct Option: C

Trade name brings out the.

commercial studies marketing and sales difference between products and services product marketing

  1. Identify of the manufacturer

  2. Identify of the product

  3. Quality of the product

  4. Both (A) and (B)

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Correct Option: D

When a manufacturer of high quality product starts selling a low quality of product, is termed as.

commercial studies marketing and sales difference between products and services product marketing

  1. Trading up

  2. Trading down

  3. Mark up

  4. Quality variation

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Correct Option: B

Product item refers to a___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Particular product

  2. Group of product

  3. Existing products

  4. Elimination of products

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Correct Option: A

Diversification means___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Adding a new product to the existing product line

  2. Eliminating a product from the existing product line

  3. Modification of a product

  4. Both (B) and (C)

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Correct Option: A