Tag: marketing and sales

Questions Related to marketing and sales

"What is the company's breakeven point: Selling price-Rs 6 per unit Variable production cost-Rs 1.20 per unit Variable selling cost-Rs 0.40 per unit Fixed production cost-Rs 4 per unit Fixed selling cost-Rs 0.80 per unit Budgeted production and ________________.

commercial studies marketing and sales difference between products and services product marketing

  1. 8, 000 units

  2. 8, 333 units

  3. 10, 000 units

  4. 10, 909 units

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Correct Option: D

Which of the following is an active factor of production?

commercial studies marketing and sales difference between products and services product marketing

  1. Land

  2. Labour

  3. Capital

  4. Organisation

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Correct Option: B
Explanation:

The factors of production include land, labour, capital and entrepreneurship.

Other factors like land, capital are passive and but labor is an active factor. 
Land and labour are two essential factors of production. Since the real work of production is done by labour it is considered as the active factor of production.

A person who is arrested and  detained shall be produced before the nearest magistrate within a period of _____ of arrest.

commercial studies marketing and sales difference between products and services product marketing

  1. 12 hours

  2. 24 hours

  3. 35 hours

  4. 48 hours

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Correct Option: B
Type of products Examples
$1$. Prestige products a) Cigarettes, blades
$2$. Maturity products b) Automobiles, clothing
$3$. Anxiety products c) Medicines, soaps
$4$. Functional products d) Fruits, vegetables
commercial studies marketing and sales difference between products and services product marketing

  1. $1$-a, $2$-c, $3$-d, $4$-b

  2. $1$-b, $2$-a, $3$-c, $4$-d

  3. $1$-b, $2$-a, $3$-d, $4$-c

  4. $1$-a, $2$-b, $3$-a, $4$-d

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Correct Option: B

Match the following.

$1$. Tangible product a) the physical entity together with the services it could render to the users
$2$. Extended product b) the physical entity of the product
$3$. Geseric product c) the essential or basic benefit a buyer expects to get from the product
commercial studies marketing and sales difference between products and services product marketing

  1. $1$-a, $2$-b, $3$-c

  2. $1$-b, $2$-a, $3$-c

  3. $1$-b, $2$-c, $3$-a

  4. $1$-c, $2$-a, $3$-b

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Correct Option: B

Three distinct concepts in a product is explained by.

commercial studies marketing and sales difference between products and services product marketing

  1. Abbot

  2. C. P. Stephenson

  3. Philip Kotler

  4. J. Baker

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Correct Option: C

Which is essential to make the product live up to the expectations of the consumers?

commercial studies marketing and sales difference between products and services product marketing

  1. Market policy

  2. Price policy

  3. Distribution policy

  4. Product policy

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Correct Option: D

Product policies are applicable for.

commercial studies marketing and sales difference between products and services product marketing

  1. Existing products

  2. New products

  3. Traditional products

  4. Both (A) and (B)

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Correct Option: D

Product policy is?

commercial studies marketing and sales difference between products and services product marketing

  1. Static

  2. Dynamic

  3. Creative

  4. Essential

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Correct Option: B

The important aspects analysed under product policy is/are.

commercial studies marketing and sales difference between products and services product marketing

  1. Consideration of the product mix

  2. New product development decisions

  3. Product policy of the competitors

  4. All the above

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Correct Option: D