Tag: marketing and sales

Questions Related to marketing and sales

Which of the following is not a method of segmenting a market?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Behavioural segmentation

  2. Psychograpic segmentation

  3. Benefits segmentation

  4. Customer segmentation

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Correct Option: D
Explanation:

Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company. 

The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
  • Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product. 

The Cobb-Douglass Production Function is often used as ____________.

commercial studies marketing and sales difference between products and services product marketing

  1. Q = A K a L b

  2. Q = A K a L 1 - b

  3. log Q = a log k = log c

  4. Q = A b a - L a

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Correct Option: A

__________ can reduce the quantity of defects product.

commercial studies marketing and sales difference between products and services product marketing

  1. Profit

  2. Cost or production

  3. Cost of sales

  4. Quality of product

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Correct Option: D

Which of the following is NOT normally a sign of poor morale amongst a workforce?

commercial studies marketing and sales difference between products and services product marketing

  1. High levels of absenteeism.

  2. High levels of turnover.

  3. Increased levels of personal productivity.

  4. A poor external image and difficulties attracting good recruits.

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Correct Option: C

An advantage of recruitment from outside the company is ____________.

commercial studies marketing and sales difference between products and services product marketing

  1. that it is cheaper than internal recruitment

  2. that there is no need to advertise the vacancy

  3. that it brings in new experience and skills to the firm

  4. that it avoids Jealousy within the firm

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Correct Option: C

To bring inspiration and innovation to every athlete in the world is mission of -

commercial studies marketing and sales difference between products and services product marketing

  1. Nike

  2. Facebook

  3. Google

  4. Sony

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Correct Option: A

Unique value auction is mainly applies to?

commercial studies marketing and sales difference between products and services product marketing

  1. New products

  2. Second hand products

  3. Engineering products

  4. None of the above

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Correct Option: B

In case of_________ layout, production is carried on in special purpose machine.

commercial studies marketing and sales difference between products and services product marketing

  1. functional

  2. product

  3. stationary

  4. combined

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Correct Option: B

Philosophy of marketing

    1. Product oriented marketing
    2. Production oriented marketing
    3. Sale oriented marketing
    4. Customer oriented marketing
    5. Social marketing
    6. Green marketing

    commercial studies marketing and sales difference between products and services product marketing

    1. i, ii, iii and iv

    2. ii, iii, iv and v

    3. iii, iv, v and vi

    4. All of the above

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    Correct Option: D

    The cost per unit of a product manufactured in a factory amounts to Rs 160 (75% variable) when the production is 10, 000 units. When production increases by 25%, the cost of production will be Rs per unit.

    commercial studies marketing and sales difference between products and services product marketing

    1. Rs 145

    2. Rs 150

    3. Rs 152

    4. Rs 140

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    Correct Option: C