Tag: introduction to marketing

Questions Related to introduction to marketing

________ short term perspective while _______ is a long term one.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Marketing, selling

  2. Selling, marketing

  3. Marketing, financial planning

  4. None of the above

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Correct Option: B

_________ starts with marketing research, a learning process in which marketers get to know everything about the needs and wants of consumers, and it ends when some body buys something.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Sales

  2. Marketing mix

  3. Marketing

  4. Advertising

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Correct Option: C

The main factors in global marketing are___________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. social and technical changes.

  2. government policy and legislation.

  3. marketing activities and plans.

  4. all of the above.

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Correct Option: C

Marketing research data is gathered by _______________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Observation

  2. In-depth interviews

  3. Controlled experiment

  4. All of the above

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Correct Option: D

When a firm is producing its own inputs or owns its own sources of distribution of outputs, it undergoes _____________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. forward integration

  2. backward integration

  3. vertical integration

  4. horizontal integration

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Correct Option: C

"Marketing may be defined as the performance of business activities that directs the flow of goods and services through producers to consumers." This definition is given by ____________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. H. L. Hansen

  2. Indian Marketing Association

  3. American Marketing Association

  4. Howard and Upton

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Correct Option: C

Choose the correct answers from the following alternatives given
Arun had deposited a bag in the cloak room of a railway station by paying Rs. 650. On the face of the ticket, issued to him were inscribed see reverse for terms & conditions. Clause 10 of the printed Terms & Conditions limited the liability of the company for loss of a baggage to Rs. 100. The bag was lost and Arun claimed Rs. 650 as its value.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Arun was not bound by the conditions on the back of the ticket as he had not read them at all.

  2. Arun was bound by the conditions on the back of the ticket even if he had not read them.

  3. Arun was not bound by the conditions on the back of the ticket as his claim was 13 times more than the compensation offered to him by the railway company.

  4. Arun was bound by the conditions on the back of the ticket as he had not read them in full.

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Correct Option: B

Choose the correct answers from the following alternatives given
An advertisement to sell a thing by auction is:

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. an offer

  2. an invitation to offer

  3. no offer at all

  4. a contract

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Correct Option: B

In which of the following case conducting a market assessment is essential to know whether there exists any demand to the idea?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Starting a new business

  2. Launching a new product

  3. Both (A) and (B)

  4. None of the above

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Correct Option: C

___________ defines Marketing Mix as "set of marketing tool that the firm uses to pursue its marketing objectives in the target market".

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Culliton

  2. Kotler

  3. William

  4. Stanton

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Correct Option: B