Tag: introduction to marketing

Questions Related to introduction to marketing

Which of the following methods is costlier?

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  1. Undifferentiated marketing

  2. Differentiated marketing

  3. Concentrated marketing

  4. None of the above

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Correct Option: B

Solomon concludes that

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. The total market value of a firm and the cost of capital are independent of the capital strucure

  2. There is a definite impact on a firm's total market value when leverage is increased

  3. There is a definite impact on a firm's total market value when leverage is decreased

  4. None of the above

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Correct Option: B

Which of the following approaches represent the effect of leverage on the cost of capital and the market value of a firm?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Modigliani-Miller approach

  2. Ezra Solomon's approach

  3. Gordon Donaldson's approach

  4. Both (a) and (b)

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Correct Option: D

Which of the following is not an aspect of product mix?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Transitivity of product mix

  2. Consistency of product mix

  3. Breadth of product mix

  4. Depth of product mix

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Correct Option: A

The term 'Marketing Myopia' is introduced by.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. McDowell and Gibbs

  2. Evans

  3. F.W. Paish

  4. Theodore Levitt

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Correct Option: D

What are the factors affecting price decision?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Cost of production and utility to the buyer

  2. Competition and distribution strategy

  3. Promotion strategy and buying habits

  4. All the above

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Correct Option: D

In a market with a limited number of buyers, the pricing policy is dependent on.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Stable pricing

  2. Flexible pricing

  3. The demand for his buyer's products

  4. The buyer's cost-structure

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Correct Option: C

Marketing channel is also termed as.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Trade channel

  2. Channel of Distribution

  3. Marketing Mix

  4. Both (A) and (B)

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Correct Option: D

Physical distribution includes.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Transportation

  2. Storage and warehousing

  3. Packaging

  4. All the above

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Correct Option: D

Hyper market is a.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Once price shops

  2. Very large store

  3. Small store

  4. Giant-sized super markets

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Correct Option: D