Tag: introduction to marketing

Questions Related to introduction to marketing

The first step in relation to a market assessment is to :

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Obtaining data specific to the problem

  2. Analysing the situation

  3. Data analysis and Interpretation

  4. Defining the problem

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Correct Option: D

A commodity which is bulky and cheap will have:

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. narrow market

  2. wider market

  3. international market

  4. cannot be specific

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Correct Option: A

The marketing assessment process involves :

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Defining the problem

  2. Analysis of the situatioj

  3. Obtaining data that is specific to the problem

  4. All of above

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Correct Option: D
Explanation:

Marketing assessment process is a detailed and objective evaluation of the potential of a new product , new business idea or new investment . 

The marketing assessment process involves :
A. Defining the problem
B. Analysis of the situation 
C. Obtaining data that is specific to the problem.

Entry-exist is free under which market structure?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Oligopoly and monopolistic competition

  2. Perfect competition and monopolistic competition

  3. Perfect competition and monopoly

  4. Perfect competition and oligopoly

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Correct Option: B

The issues of ethics faced by marketing include

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Black market, grey markets

  2. Occupational safety and health

  3. Affirmative action

  4. All of the above

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Correct Option: A

The comprehensive meaning of an efficient stock market is that it is a market which

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Allocates resources efficiently

  2. Reflects the effective use of information in the price of the shares traded their in

  3. Signals the changes in the listed company's performance

  4. Safeguards the investor's money

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Correct Option: B

Market innovation refers to ___________________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Discovering new product and market

  2. Setting up of a new shop

  3. Acquiring a market place and bring innovation to it.

  4. Procurement of capital to buy market

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Correct Option: A

Which of the following are the methods of marketing the new issue of securities?
1.Listing of securities
2.Jobbers and brokers
3.Private placement of securities
4.Privileged subscriptions
Select the correct answer

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. 1 and 2

  2. 2 and 3

  3. 3 and 4

  4. 1,2, 3 and 4

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Correct Option: D

Identify the method in which inventory is valued at the latest prices prevailing in the market

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. LIFO

  2. FIFO

  3. Weighted average method

  4. Replacement price method

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Correct Option: D

Match the following statements with their authors:

a) "Marketing is the delivery standard of living." i) Peter F. Drucker
b) "Marketing comprises both buying and selling activities." ii) Philip Kotler
c) "Marketing is human activity directed at satisfying needs and wants through exchange process." iii) Paul Mazur
d) "Marketing is a process which converts a resource, distinct knowledge into a contribution of economic value in the market place." iv) Pyle
commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. (a)-(iv), (b)-(iii), (c)-(i), (d)-(ii)

  2. (a)-(iv), (b)-(ii), (c)-(iii), (d)-(i)

  3. (a)-(iii), (b)-(iv), (c)-(ii), (d)-(i)

  4. (a)-(i), (b)-(ii), (c)-(iv), (d)-(iii)

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Correct Option: A