Tag: introduction to marketing

Questions Related to introduction to marketing

The basic assumptions of CAP< are
I. The efficiency of the security markets
II. Investor preferences
III. Restriction on investments
IV Single investor can affect market prices
Of thes:

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. I, III, IV are correct

  2. II, III and IV are correct

  3. I and II are correct

  4. All are correct

Show answer
Correct Option: C

Formal marketing planning is a/an.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Integrative process

  2. End process

  3. Separate process

  4. Continuous process

Show answer
Correct Option: A

Profitability index is also known as__________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Yield on investment

  2. Marginal efficiency of capital

  3. Marginal productivity of capital

  4. Benefit-cost Ratio

Show answer
Correct Option: D

Which of the following is a conceptual process of Marketing Planning?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Assessing areas of marketing opportunities

  2. Developing marketing action

  3. Coordinating marketing action

  4. Evaluating all market programmes

Show answer
Correct Option: A

Marketing planning must be.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Quantitative

  2. Qualitative

  3. Both (A) and (B)

  4. None of these

Show answer
Correct Option: C

Marketing planning should cover.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Market development

  2. Product development

  3. Market penetration and diversification

  4. All the above

Show answer
Correct Option: D

Match the items in List-I with items in List-II.

List-I List-II
a) Peter F Drucker i) Unity of command
b) Henry Fayol ii) Achievement Motivation
c) McCarthy iii) M.B.O.
d) Mc Clelland iv) $4$ Ps of marketing
commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. (a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)

  2. (a)-(ii), (b)-(iii), (c)-(iv), (d)-(i)

  3. (a)-(iv), (b)-(i), (c)-(ii), (d)-(iii)

  4. (a)-(iii), (b)-(i), (c)-(iv), (d)-(ii)

Show answer
Correct Option: C

The set of all actual and potential buyers of a product is known as_______.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Customer group

  2. Industry

  3. Market

  4. None of the above

Show answer
Correct Option: C
Explanation:

Market is defined as a regular gathering of people for purchase and sales of livestock, provisions, and other commodities. The market for an organisation would be defined as a place where he can find the target audience and potential buyers for the product the company would offer to satisfy the needs of those potential buyers.

The word Market has come from the Latin word _____________.

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Matico

  2. Marketio

  3. Marketo

  4. Marcatus

Show answer
Correct Option: D
Explanation:

The word market has been derived from Latin word Marcatus which refers to place of trade or a place where business is carried on.

Which of the following is a quality of a good salesperson?

commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

  1. Communication skills

  2. Mental quality

  3. Honesty

  4. All of the above

Show answer
Correct Option: D
Explanation:

A true salesperson has the following characteristics that they use consistently to succeed in making those important sales.

Respectful.
Initiative.
They listen.
Persistent.
Coachable.
Positive.
Resourceful.