Tag: branding and packaging

Questions Related to branding and packaging

A ______ is a sign, symbol, term, design or a combination of them, used to identify the product. 

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Name

  2. Brand

  3. Generic

  4. Logo

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Correct Option: B
Explanation:

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Branding does not help the customers to identify the product.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.

Which of the following is not an advantage of branding to marketer?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Ease of introduction of a new product

  2. Differential Pricing

  3. Helps in advertising

  4. Helps in indicating status symbol

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Correct Option: D
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 

It is easy to advertise the brand which is easily recognized by potential consumers. 

Branding does not enable differential pricing.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Branding

  2. Benchmarking

  3. Quality management

  4. None of these

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Correct Option: A

"We invite new thinking, so even more fantastic ideas can evolve. We take chances. We exceed expectations. We help dreamers dream." This is vision of....

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Nike

  2. Facebook

  3. Google

  4. Sony

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Correct Option: D

To detemine demand for internet services in a market, companies should survey

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Percentage purchase made online

  2. Percentage use of the internet

  3. Percentage that have access to the internet

  4. All of the above

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Correct Option: D

The firm which got its brand registered, gets the exclusive right for its use.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A

Labels are something which are hard to spot on a product packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B

Brand mark is not a part of branding.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B