Tag: branding and packaging

Questions Related to branding and packaging

There are _____ levels of packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. One

  2. Two

  3. Three

  4. Four

Show answer
Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

There are three levels of packaging i.e 
Primary packaging which refers to product's immediate package. 
Secondary packaging is the additional packaging given to a product to protect it.  
Transportation packaging refers to packages essential for storing, identifying and transporting. 

Transportation packaging is on which level of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. One

  2. Two

  3. Three

  4. Four

Show answer
Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 

_______ refers to product's immediate containers. 

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Primary packaging

  2. Secondary pckaging

  3. Transportation packaging

  4. Packaging

Show answer
Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package. 

_______ refers to an additional layer of protection that are kept till the product is ready to use.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Protection packaging

  2. Primary packaging

  3. Transportation packaging

  4. Secondary packaging

Show answer
Correct Option: D
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

 Secondary packaging is the additional packaging given to a product to protect it.

_______ refers to the act of designing and producing the container and the wrapper of the product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Branding

  2. Marketing

  3. Wrapping

  4. Packaging

Show answer
Correct Option: D
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Which of the following is not an important factor of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product differentiation

  2. Innovational opportunity

  3. Raising standards of health and sanitation

  4. Uniqueness of the product

Show answer
Correct Option: D

_______ is useful for providing detailed information of a product, its contents, method of use, etc.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Packaging

  2. Advertising

  3. Branding

  4. Labeling

Show answer
Correct Option: D
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Which of the following is not a function labeling?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Grading of products

  2. Providing information required by low

  3. Helping in promotion of the product

  4. Rising standards of health and sanitation

Show answer
Correct Option: D

Packaging helps in facilitating use of a product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

Show answer
Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. With the information provided on the packages by the manufacturer, the consumer can identify the uses and methods of consumption of the products.

________ refers to packaging components necessary for storage, identification and transportation. 

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Transportation packaging

  2. Secondary packaging

  3. Primary packaging

  4. Protection packaging

Show answer
Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting.