Tag: branding and packaging

Questions Related to branding and packaging

Secondary package refers to ________________________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Additional layers of protection

  2. First layer of protection

  3. Immediate container

  4. Transportation package

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Correct Option: A
Explanation:

Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.

_________ refers to the act of designing and producing the container or wrapper of a product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Trade Mark

  2. Brand Name

  3. Copyright

  4. Packaging

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Correct Option: D
Explanation:

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.

____________ refers to the products immediate container.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Transportation package

  2. Secondary package

  3. Primary Package

  4. None of these

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Correct Option: C
Explanation:

Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained.

Which of the following is a function of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product identification

  2. Product protection

  3. Product promotion

  4. All of these

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Correct Option: D
Explanation:

Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.

Which of the following factor affects the price determination?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Demand

  2. Product cost

  3. Government and legal regulations

  4. All of these

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Correct Option: D
Explanation:

7 important factors that determine the fixation of price are:

(i) Cost of Production
(ii) Demand for Product
(iii) Price of Competing Firms
(iv) Purchasing Power of Customers
(v) Government Regulation
(vi) Objective
(vii) Marketing Method Used

______________ refers to designing the label to be put on the package.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Pricing

  2. Labelling

  3. Packaging

  4. Branding

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Correct Option: B
Explanation:

Labelling is another significant means of product identification like branding and packaging. 

Thus, a label is an informative tag, wrapper or seal attached to a product or product's package. Labeling gives necessary information to the customers about the products.

Airtight containers and packets used for chips, biscuits and jams etc., are the example of ______________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product identification

  2. Product promotion

  3. Product Protection

  4. Product differentiation

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Correct Option: C
Explanation:

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.

The evaluation criteria for the new product should include all of the following EXCEPT ________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. determination of market demand

  2. determination of the suppliers

  3. pricing and marketing policies of other competing firms

  4. product should be profitable

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Correct Option: B

Which is not a function of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product identification

  2. Product protection

  3. Product production

  4. Product promotion

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Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is done with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. With the help of packaging, the product can be easily identified by consumers. 

Primary packaging refers to additional layer of packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package.