Tag: branding and packaging

Questions Related to branding and packaging

It is not important for a marketer to provide all the product related information to the consumers or potential buyers.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B

Labeling does not help with the function of protecting the product from damage.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Labeling does not perform the function of protecting the product from damage or spoilage. Where as packaging's main function is to protect the product.

The statutory warning on the packages of cigarettes is an example of labeling. 

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Statutory warnings are not required by the law.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Statutory warnings are made compulsory for the company  to be provided by the law.

Labeling is one of the most important features of packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws. Labels help the marketer to provide important information to the consumer so that he/she can make the right purchasing decision.

Labels are not useful for providing detailed information of the product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Marketers assign different ______ to indicate different features or quality of the product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. grades

  2. ranks

  3. batches

  4. labels

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Correct Option: A

You are preparing a one page handout for a business presentation that will include a small photo of a new prototype you hope to design. So that the photo gets maximum emphasis on a page otherwise filled with text, placed in it

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. In the top left quadrant of the page

  2. In the bottom left quadrant of the page

  3. In the center of the page

  4. On the back of the page

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Correct Option: A