Tag: branding and packaging

Questions Related to branding and packaging

Commitment of customers to a particular brand is called

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Brand Equity

  2. Brand recognition

  3. Brand loyalty

  4. Bench marking

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Correct Option: A

Production units that do not meet customer specification, but can be sold to other customers as finished goods are classified as _____________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. reduced work

  2. spoilage

  3. rework

  4. scrap

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Correct Option: C

Agricultural Produce (Grading and Marketing) Act was passed in ________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. 1937

  2. 1938

  3. 1947

  4. 1950

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Correct Option: A

Capital structure includes

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Long term debt

  2. Medium term debt

  3. Total stockholder's investment

  4. Both (a) and (c)

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Correct Option: D

William J.Stanton classifies the labels into.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Two kinds

  2. Three kinds

  3. Four kinds

  4. Five kinds

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Correct Option: C

Kinds of labels are classified by.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. William J. Stanton

  2. L. Hesket

  3. J. Baker

  4. Ronald McTavish

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Correct Option: A

Middlemen have to perform.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Concentration functions

  2. Equalisation functions

  3. Dispersion functions

  4. All the above

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Correct Option: D

The most recent consideration in product packaging is _______.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. cost effectiveness

  2. product protection

  3. product promotion

  4. economy

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Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging, with the help of attractive designs and colors, help in drawing people's attention towards the product. This leads to increased sales.

Which of the following is concerned with the Quality, performance of a product?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Selling concept

  2. Product concept

  3. Production

  4. Marketing

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Correct Option: B
Explanation:

The product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

____________ refers to further packaging components necessary for storage and transportation.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Transportation package

  2. Primary package

  3. Secondary package

  4. None of these

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Correct Option: A
Explanation:

Transport packaging is very often a local affair and therefore needs to be designed with local conditions and expectations in mind. First and foremost, transport packaging must serve to protect goods in transit.